DMNews: EBay to pay affiliates differently

August 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News EBay to pay affiliates differently Chantal Todé EBay has introduced a new payment structure to its affiliate marketing program eBay Partner Network intended to more closely align payment to affiliates with the quality of traffic they drive to eBay. Quality Click Pricing is designed to further reward affiliates who drive incremental transactions on eBay and who send value buyers to the site.   Chase debuts loyalty card Dianna Dilworth Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail to promote it.   MySpace acquires iLike Dianna Dilworth Rupert Murdoch's social media giant MySpace has agreed to acquire iLike, a social music discovery site, in an acquisition whose terms were not disclosed. ILike was founded in 2006 and has since grown to having 55 million total users and 1.5 billion monthly impressions.   Mobile Commons appoints CEO Dianna Dilworth Mobile Commons appointed Anthony Risicato as CEO. He was previously general manager at Covario, an interactive analytics company. Risicato, a 15-year interactive marketing veteran, is expected to guide the mobile marketing services firm through its next phase of development, namely to grow the business's clientele.   New e-mail list of education professionals from Plattform PlattForm Advertising has been selected as the program manager for the new HigherEdMorning.com subscriber file. The file includes 490,000 e-mail addresses for the subscribers to the HigherEdMorning.com newsletter, which reaches university professionals.   DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Creative solutions from TW Telecom, Bibby Financial, Monsanto See what Nicholas Plat, ECD at Rapp, thinks of campaigns from TW Telecom's integrated IT software campaign, Bibby Financial Services' Facebook campaign, and Mansato's "Cotton Community" social network   Has new media changed copywriting? New media has changed the timing, the technology and the reach of campaigns. Agency creatives debate whether it has had a fundamental impact on the copywriting process.   Web Weekly Dos and Don'ts of Online Fundraising Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.   more » Today's lists and databases Japan "Kawaii" Female Mail Order Buyers Consumer Mailing List New list — Japan "Kawaii" Female Mail Order Buyers Consumer Mailing List — Acton International Ltd. — This list contains Japanese, female, mail-order buyers of a variety of medium to high-end products, ranging from clothing/accessories, furniture, interior décor, kitchen items, shoes, bags and discounted designer labels.   Yes to California Proposition 8 - In Defense of Marriage Donors New list — Yes to California Proposition 8 - In Defense of Marriage Donors — Atlantic List Company — This file contains contributors to major PAC funds that favored the passage of California's proposition 8, which made same-sex marriage illegal in the state.   ActionBase Exact Age -Turning 50 & Beyond New list — ActionBase Exact Age -Turning 50 & Beyond — Focus USA — This file contains consumers age 50 and older. This group has spending power of more than $2 trillion, and represents the fastest-growing segment of online users.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Euro RSCG Australia's ECD Rowan Dean explains the inspiration behind Quantum Code, an interactive campaign promoting 007 flick "Quantum of Solace." CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

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