DMNews: Levi's selects Wieden + Kennedy for Americas

December 16, 2008 Check out DMNews on your smartphone Today's News Levi's selects Wieden + Kennedy for Americas Dianna Dilworth December 15, 2008 Levi Strauss & Co.'s Levi's brand has awarded Wieden + Kennedy its advertising account for the Americas' region following a review that began in October. TBWA\Cutwater (SF/LA), Ogilvy (NY/Chicago), Anomaly (NY), Goodby Silverstein (SF) and Young & Rubicam (NY) all participated in the pitch.   Valassis faces contract lawsuit Bryan Yurcan December 15, 2008 Media and marketing services company Valassis Communication Inc. is facing a breach-of-contract lawsuit filed by a paper manufacturer. Fraser Papers Ltd. Filed the suit last week in US district court, alleging that Valassis owes it more than $900,000 for nearly 2 million pounds of specialty paper it shipped to the a North Carolina Valassis facility.   Epson, iCrossing launch new homepage, holiday campaign Mary Elizabeth Hurn December 15, 2008 Digital and search marketing agency, iCrossing has launched a new homepage for Epson America along with a new holiday campaign, Epson's Holiday "Deal a Day."   Sitebrand partners with Silverpop Dianna Dilworth December 15, 2008 Online personalization services firm Sitebrand has teamed up with e-mail service provider Silverpop in a move to upgrade their e-mail product offering for online marketers. Sitebrand works with retailers including the Bank of Montreal, Roots and Legendary Deer Gear for Web personalization. Under the terms of the partnership, Sitebrand will integrate with Silverpop's e-mail marketing platform into its Segment&Serve personalization tool making e-mail a service within its platform.   Garden and Gun takes aim at larger audience Lauren Bell December 15, 2008 Garden and Gun — the magazine that bills itself as the "Soul of the New South" — has upped its rate base by 50,000 and relaunched its Web site.   Miliraty collectors list now available December 15, 2008 Specialists Marketing Services, Inc. has introduced the Medals of America Blow-In Program list to the market. This list is comprised of people who receive the Medals of America catalog, which offers military collectibles such as medals, ribbons, clothing and commemoratives.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Marketing to worried retirees Mary Elizabeth Hurn December 15, 2008 Millions of retirees have seen their savings plunge along with the stock market. Mary Elizabeth Hurn explores how financial services marketers handle this tough audience.   What will inspire consumers this holiday? December 15, 2008 Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts assess how to best appeal to consumers in this tough economy.   Today's lists and databases Mortgage Ledger December 16, 2008 New List - Mortgage Ledger - Venture Direct Worldwide - Description: This file contains subscribers to Mortgage Ledger magazine, which delivers news and information to professionals in the mortgage business.   Sporting Women Who Hunt and Fish Mailing List December 16, 2008 New List - Sporting Women Who Hunt and Fish Mailing List - Acton International Ltd. - Description: This file contains women who enjoy hunting and fishing.   Committed to a Better America: Full-Figured Female Apparel Mail Order Buyers December 16, 2008 New List - Committed to a Better America: Full-Figured Female Apparel Mail Order Buyers - Turnkey Solutions Direct Marketing - Description: This file contains plus-sized women who enjoy shopping direct.   Hispanic American Democrats/Liberal December 16, 2008 New Selects - Hispanic American Democrats/Liberal - Focus USA - Description: This file contains members of the Democratic Party and donors to lib­eral politicians.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: E-mail success in a tough economy The second in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
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