DMNews: JetBlue touts in-flight 'experience' with digital push

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May 11, 2010 Check out DMNews on your smartphone Today's News JetBlue touts in-flight 'experience' with digital push Dianna Dilworth JetBlue Airways launched a digital campaign on May 10 highlighting its flight experience. New York-based agency Firstborn created the effort.   FTC sues Dun & Bradstreet over QED acquisition Kevin McKeefery The Federal Trade Commission filed a lawsuit May 7 against Dun & Bradstreet, claiming the database company's February 2009 acquisition of competitor Quality Education Data (QED) gave it a monopoly on K-12 education data. The company uses the information to market books and other materials to education professionals.   UPMC selects Grey New York as AOR Dianna Dilworth The University of Pittsburgh Medical Center (UPMC) has selected Grey New York as its strategic marketing and branding agency of record, following a review.   QVC Q1 sales up 11% Nathan Golia QVC's consolidated sales increased 11% to $1.8 billion in the first quarter of 2010, parent company Liberty Media said May 7 in its quarterly earnings call.   PRC to study Postal Service's overall value Frank Washkuch The Postal Regulatory Commission, the administrative group that oversees the US Postal Service, is seeking research assistance from the private sector on the overall social value of the USPS.   Mason Companies awards DMM insert management The Mason Companies turned over management of its catalog blow-in program to Direct Media Millard May 10. The file is new to the market.   From the print edition Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Social gives cause pushes a lift, thanks to ease of use Frank Washkuch Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media. Both recently launched programs where donation amounts were determined by how often consumers interacted with the brands online.   Today's lists and databases Acai Berry Bliss New list — Acai Berry Bliss — Peppermill Marketing — This file contains mostly female buyers of a diet supplement. Average unit of sale is $39.   Inside the Vatican New list — Inside the Vatican — Mary Elizabeth Granger & Associates — This file contains readers of Inside the Vatican, a publication about the Catholic church.   League of Power Email List New e-mail list — League of Power Email List — The James R Whelan Agency — This file contains subscribers to the League of Power's Freedom By Friday, Easy Street and Weekend Business Blueprint e-mail newsletters. The file is 56% male. Just under half are older than 50.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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