DMNews: Fake online reviews draw NY suit

July 20, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Fake online reviews draw NY suit Dianna Dilworth Last week, New York Attorney General Andrew Cuomo came to a settlement with cosmetic surgery firm Lifestyle Lift, after the firm allegedly published fake consumer reviews across the Web.   Golden Gate places highest bid for Eddie Bauer Chantal Todé Golden Gate Capital has emerged as the leading bidder for Eddie Bauer during a bankruptcy auction this week, with an all-cash bid for $286 million. The Golden Gate offer will be presented for court approval on July 22 and, if it is accepted, the transaction is expected to close in early August. Eddie Bauer voluntarily entered initiated Chapter 11 reorganization proceedings last month. At the time, it entered into an asset purchase agreement with CCMP Capital Advisors LLC for $202 million in cash, which could be superseded by other bids at auction.   Heineken taps Euro RSCG as AOR Lauren Bell Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.   Google cost per click declines Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.   G2 Worldwide expands its promotions marketing department Dianna Dilworth G2 Worldwide, a WPP Group property, is expanding its promotional marketing group in the US. The agency has appointed Joe Lagattuta as VP, group creative director and consumer promotions specialty lead to help run the group.   PlattForm Advertising gets new bookbuyer lists PlattForm Advertising has been selected as the program manager for five new to market book buyer files. These book buyers are highly educated, career-oriented upscale consumers who are committed to learning for personal development and professional advancement.   From the Print Edition How should marketers measure loyalty? An increasingly complex media mix means accurately predicting which consumers are most profitable is harder than ever. Experts debate how to approach the changing landscape.   Spotlight conversation: The evolution of CRM Dianna Dilworth Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Face-to-Face Events from Ziff Davis Enterprise New list — Face-to-Face Events from Ziff Davis Enterprise — Walter Karl — This file contains attendees of Ziff Davis Enterprise Face-to-Face Events. These IT industry events connect IT marketers with attendees, which include C-level executives, VPs, senior IT business leaders, elite editors, analysts and distinguished guest speakers from around the globe.   Retirement Millionaire New list — Retirement Millionaire — Namebank International — This file contains direct mail and e-mail buyers of the Retirement Millionaire investment program. Units of sale range from $39 to $99.   Union Workers Advantage New list — Union Workers Advantage — Gnames Advantage — This file contains Union Workers Advantage members, who receive pre-approved credit that can be used to purchase merchandise from the Union Workers Advantage Catalog. The catalog showcases many quality brand names including Betty Crocker, Hoover, GE, Revlon, Minolta, RCA and Cuisinart.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community David & Goliath helped bring the Kia Soul into the digital space Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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