DMNews: Publicis reports 8.1% growth, industry groups rally against expanded FTC powers in financial reform

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April 23, 2010 Check out DMNews on your smartphone Today's News Publicis reports 8.1% Q1 growth Rose Gordon Paris-based holding company Publicis Groupe reported an 8.1% year-over-year increase in its first-quarter earnings, casting 2010 into a more positive light than the economic hardships of the last year. Total Q1 revenues were $1.55 billion.   Industry groups demand no FTC power expansion in financial reform bill Frank Washkuch Forty-one US trade organizations and business groups, including the Direct Marketing Association, the Interactive Advertising Bureau and the National Retail Federation, sent a letter to Senate leaders on April 22, urging them not to expand the Federal Trade Commission's powers as part of financial reform.   Merkle names Andrews-Feldman first VP of marketing Nathan Golia Customer relationship marketing agency Merkle appointed Jeaneen Andrews-Feldman its first VP of marketing, effective April 22, DMNews has learned.   ABC, Verve Wireless partner on mobile circulation data Frank Washkuch ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.   KettleWorx awards List Services Corporation file management KettleWorx Fitness Products awarded List Services Corporation management of its buyers list on April 22. The file is new to the market.   From the print edition IPad pre-order: An engaging prospect David Baker, VP of CRM solutions, Razorfish Apple is well known for its progressive digital marketing approach, and it is a no-brainer to market pre-orders to the faithful Apple audience. It's not that different than the iPhone launch, with its sensationalized TV spots and unparalleled pre-buzz.   What do I need to know to land an account director gig at a direct marketing agency? Neal Boornazian, president and CEO, The Wilde Agency In today's competitive market, experience, tactical expertise, education and a mantel-full of industry awards may not be enough to land you a job, let alone your dream job. In fact, they may only be enough to get you a "thanks for your time." To stand apart, you'll need more.   Today's lists and databases Grandparents of Newborns New list — Grandparents of Newborns — Beach List Direct — This file contains people with grandchildren one year or less of age.   Grant Funding Source New list — Grant Funding Source — American Name Services — This file contains people who have visited GrantFundingSource.com looking for information on securing government and private grants.   ShadeTree Canopy Catalog Requests New list — ShadeTree Canopy Catalog Requests — McCarthy Media Group — This file contains people who have requested a ShadeTree canopy catalog. The have an average household income of $85,000 and a median age of 53. ShadeTree's products provide shade for patios.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
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