Friday, October 10, 2008

DMNews: Dave Lewis joins Message Systems as CMO

October 10, 2008

Today's News

Dave Lewis joins Message Systems as CMO

Dianna Dilworth October 09, 2008

E-mail industry veteran Dave Lewis has joined e-mail messaging firm Message Systems at its new CMO. In his new role, Lewis will be responsible for bridging the ISP, ESP and major enterprise businesses and leading the way for new products.
 

YouTube gets click-to-buy feature

Bryan Yurcan October 09, 2008

Google this week introduced a click-to-buy feature on its subsidiary YouTube, where users watching a video with a music track can click to buy the song from Apple's iTunes and amazon.com.
 

Gordon elected chair of ERA's Television Council

Mary Elizabeth Hurn October 09, 2008

Andrew Gordon has been elected chair of the Electronic Retailing Association's (ERA) Television Council. Currently, Gordon is president of Direct Impact Group and has been an active member of the council for over six years.
 

New magazine for Mac users grows from Web site

Lauren Bell October 09, 2008

MacTribe, a new magazine for Mac owners and enthusiasts, will launch in the US and Canada on October 15. The magazine, published eight times a year with an initial circulation of 45,000, grew out of a three-year-old Web site of the same name.
 

Lighthouse List launches searchable site

October 09, 2008

Lighthouse List Company has launched ListRecos.com. The service allows users to browse all of the company's managed files and to search by categories such as credit/insurance/finance, credit seekers, donors, trigger data, children, Canadian, mortgage, b-to-b and health and self improvement.
 

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In This Week's Print Edition

Creative campaigns from Cystic Fibrosis Foundation, Bacardi and American Century Investments

October 06, 2008

Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with an international flair.
 

Widgets' popularity tempered by issues of measurement

Mary Elizabeth Hurn October 06, 2008

People are spending more time on social networks, blogs and the so-called long tail of the Web, so more advertisers are turning to widgets because of their interactive and viral qualities.
 

Today's lists and databases

Pace Performance Products

October 10, 2008

New Management - Pace Performance Products - Direct Media - Description: This file contains buyers of Pace Performance car and truck parts.
 

The Rich and Not so Famous - Casino Gamblers

October 10, 2008

New List - The Rich and Not so Famous - Casino Gamblers - ListBargains - Description: This file contains people who enjoy high-stakes gambling. These prospects are 55% male with an average income of $200,000.
 

America's Luxury Vehicle Owners

October 10, 2008

New List - America's Luxury Vehicle Owners - Byrum & Fleming - Description: This file contains owners of luxury vehicles with incomes of more than $80,000.
 

Buyer Advantage Travel Getaways

October 10, 2008

New List - Buyer Advantage Travel Getaways - Focus USA - Description: This file contains women who have taken a "girlfriend getaway" in the past three years. These are female groups of friends, as well as mother/daughter or sister traveling groups. This segment spends approximately $200 million annually on travel.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read.

DMNews seeking e-commerce experts

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read.

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