DMNews: Merkle creates standalone business to measure media buying

September 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement: Today's News Merkle creates standalone business to measure media buying Chantal Todé September 17, 2009 Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients.   Adobe's Omniture buy signals plush times ahead for data industry Mary Elizabeth Hurn September 17, 2009 Adobe's decision to acquire Omniture later this year signals a newfound prominence for Web analytics and measurement tools within the online marketing industry. The deal could also indicate that other firms in the measurement space will hear from suitors as more companies look to add analytic tools, according to industry experts.   Inuit to acquire Mint.com for $170 million Dianna Dilworth September 17, 2009 Software company Intuit agreed this week to purchase online personal finance firm Mint.com in a cash transaction valued at approximately $170 million. The deal is expected to be completed in the fourth quarter.   Genuine taps Lemaire as first CMO Kevin McKeefery September 17, 2009 Genuine Interactive named Cyril Lemaire its first CMO late last month. He reports to John Grayson, president of the agency, and is responsible for new business development and maintaining client relationships.   Online shopping cart deserters today may be buyers tomorrow, study says Cara Wood September 17, 2009 A McAfee study, Digital Window Shopping: The Long Journey to Buy, of 163 million online shopping transactions found that 65% of all shoppers will wait a day or more to complete a purchase.   Macromark manages business buyers list September 17, 2009 Macromark has introduced the Immense Income Potential Opportunity Buyers list to the market.   From the Print Edition State taxes may impact affiliates across US Cara Wood The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate marketer location. The trade group announced support on September 2 for a pending New York Supreme Court lawsuit filed by Amazon.com and Overstock.com in July.   Social keeps lifestyle brand healthy Kevin McKeefery Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers   Web Weekly Dos and Don'ts of catalog circulation strategy Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president of MineThatData; Rod Ford, CEO of CognitiveData; and Holly Wasas, account manager for brokerage at Direct Media Millard, weigh in on how to cut back wisely.   more » Today's lists and databases MCI Small Business Statements New selects — MCI Small Business Statements — Leon Henry Inc. — Inserts can be included in with invoices to MCI local and long distance small business customers. MCI customers are predominately age 25 to 54 with above-average household incomes.   Free At Last Newly Divorced New list — Free At Last Newly Divorced — Midwest Direct Marketing — This file contains recently divorced people. These individuals often are charged with setting up a new household, and are in need of everything from furnishings and linens to pots and pans.   American Driver Auto Insurance By Carrier New list — American Driver Auto Insurance By Carrier — Focus USA — This file contains consumers who replied to a survey and voluntarily supplied their provider and insurance date information.   Advertisement: Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Duncan Gray blog post Duncan Gray, executive creative director at Proximity London, thinks a dose of reality can be a good thing. Agency Business Report Click below to view all agency profiles

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