Tuesday, November 18, 2008

DMNews' SearchBuzz: Goodbye keyboard? Voice-enabled search is here

November 18, 2008

Latest developments in search marketing, from the editors of DMNews:


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Feature

Goodbye keyboard? Voice-enabled search is here

Sara Holoubek November 17, 2008

It was an antsy weekend for the iPhone crowd. Friday's leak that Google was updating its application with voice-enabled search left many waiting for Apple to unleash the most radical evolution in search since, well, search arrived. As of Monday morning, no app had been released, but the chatter over the prospect of rendering the keyboard obsolete ensued.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Yahoo launches resource site for Hispanic marketers

Mary Elizabeth Hurn November 17, 2008

Yahoo has launched Yahoo Publicidad, a resource site for current and prospective advertisers looking to reach the Hispanic market in the US and throughout Latin America.
 

Google launches On-Demand Indexing for publishers

Mary Elizabeth Hurn November 13, 2008

Today Google launched On-Demand Indexing, included in Google Site Search, which allows Web site publishers to add new pages and site updates into on-site search results. Previously, Site Search users could not control when their sites would be re-indexed by Google's Web crawler, a process which could sometimes take days.
 

Search engine OneRiot launches

Mary Elizabeth Hurn November 13, 2008

OneRiot, a social search engine that prioritizes results based on current real-time popularity among Web users, has launched. OneRiot previously operated under the "Me.dium" brand name.
 

Innovation Interactive acquires Netmining NV

Mary Elizabeth Hurn November 11, 2008

Innovative Interactive, the parent company of 360i and SearchIgnite, has acquired Netmining NV, a provider of landing page and on-site behavioral optimization technology.
 

Column

Thrifty searchers seek online deals as economic woes increase

Michael Kahn, VP of account management and marketing at Performics November 17, 2008

Coupons are back, but with a twist. Instead of clipping, shoppers are clicking. The tried-and-true staple of discount shopping has reinvented itself as a powerful online advertising tool.
 

The DMNews Essential Guide to Search Engine Marketing

Marketers can benefit from tier-two traffic optimization

Dan Yomtobian is CEO of ABCSearch November 17, 2008

With fleeting pay-per-click ROI, marketers need to look beyond what they have done historically. That could include venturing into traffic diversification.
 



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DMNews: Yahoo launches resource site for Hispanic marketers

November 18, 2008

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Today's News

Yahoo launches resource site for Hispanic marketers

Mary Elizabeth Hurn November 17, 2008

Yahoo has launched Yahoo Publicidad, a resource site for current and prospective advertisers looking to reach the Hispanic market in the US and throughout Latin America.
 

Washington CEO acquired, folded into Seattle Business

Lauren Bell November 17, 2008

Washington CEO, a business monthly operated by Sabey Corp., has been acquired by Tiger Oak Publications for an undisclosed amount. It will cease publication after the December issue.
 

Propay launches card reader

Bryan Yurcan November 17, 2008

Payment processing service ProPay recently launched its MicroSecure Card Reader, targeted toward direct sellers. The card reader encrypts the credit or debit card information at the time of swipe and stores it in coded form for later processing.
 

Body Glove selects Lyris as e-mail agency

Dianna Dilworth November 17, 2008

Action sports brand Body Glove has selected Lyris Inc. as its e-mail marketing agency. Under the terms of the partnership, Body Glove will use the Lyris HQ suite to help manage its e-mail campaigns and newsletters.
 

TNS launches new digital ad effectiveness tools

November 17, 2008

TNS, a global market information and insight group, has announced the launch of what it called a new generation of online advertising monitoring tools. The program combines cookie tracking technology with TNS' 6th Dimension Panel to enable accurate analysis of online ad consumption.
 

GigglePrint.com buyers list now available

November 17, 2008

Adrea Rubin Marketing Inc. has introduced the GigglePrint.com Business Product Buyers list to the market. This list is comprised of customers of GigglePrint.com, a Web site providing custom-printed products.
 

DMNews Weekly Online Poll

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In This Week's Print Edition

Complement analytics with consumer input

Jean Thilmany November 17, 2008

Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.
 

DMNews talks with Sam Decker, CMO at Bazaarvoice

November 17, 2008

Sam Decker, CMO of Bazaarvoice, discusses how user-generated online reviews worked to increase Office Depot's paid search revenue
 

Today's lists and databases

Waste News

November 18, 2008

New List - Waste News - Statlistics - Description: This file contains subscribers to Waste News, a newspaper about the waste management industry.
 

AmeriStyle — Behavioral Responders & Buyers Masterfile

November 18, 2008

New List - AmeriStyle — Behavioral Responders & Buyers Masterfile - Lighthouse List Company - Description: This file contains people who have purchased products and services over the Internet.
 

Miles Kimball Ethnic and Religious Masterfile

November 18, 2008

New List - Miles Kimball Ethnic and Religious Masterfile - Specialists Marketing Services - Description: This file contains people who enjoy buying gifts and goods, including kitchen, apparel, home, gardening, pet, health and seasonal products.
 

AARP Members

November 18, 2008

New Selects - AARP Members - American Database Marketing Inc. - Description: This file contains individuals age 50 and above who have responded to market research surveys about their membership in the AARP.
 

Classified

Michael Thomas Association, LLC

As part of our expansion programmer's, Michael Thomas Association LLC is
looking for part time Work from home account managers, accountants, payment
representatives, sales representatives and book keeper are needed. It pays
$3000-$4000 a month plus benefits and takes only little of your time.

Please contact us for more details.

Requirements -
* Should be a computer Literate.
* 2-3 hours access to the internet weekly.
* Must be 20 yrs and above of age
* Must be Efficient and Dedicated

If you are interested and need more information, please send your resumes to:
michaeltllc@gmail.com
No going back, so think before emailing us about the Job.





Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read. 

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© 2008 Haymarket Media Inc.