DMNews: CBS Radio, Yahoo Launchcast enter agreement

December 8, 2008 Advertisement Today's News CBS Radio, Yahoo Launchcast enter agreement Mary Elizabeth Hurn December 05, 2008 Yahoo and CBS Radio have entered into an agreement under which CBS Radio will power Yahoo's free Internet radio service, Launchcast Radio. Launchcast's 150 stations and more than 150 CBS Radio stations will be combined in early 2009, with CBS Radio assuming sales responsibility.   Honda bucks mood with a warm, 'Happy' campaign Dianna Dilworth December 08, 2008 Despite trouble in the auto industry, car maker Honda is running its annual "Happy Honda days" campaign to pro­mote holiday car sales. The integrated campaign, which includes TV, search, radio, banner and an online game, began on November 24 and runs through the end of the year.   Burger King debuts new online video Whopper campaign Dianna Dilworth December 05, 2008 Burger King Corp. has a new non-branded online video and TV campaign to spotlight its Whopper sandwich around the world. The campaign evolves around taste tests of Burger King's trademark hamburger, challenging "Whopper virgins" — people who haven't heard of or tasted the sandwich.   IFloor seeks Chapter 11 protection Bryan Yurcan December 05, 2008 IFloor, a multichannel flooring retailer, said it has filed a petition for protection under Chapter 11 of the United States Bankruptcy Code. The bankruptcy was filed in Seattle. Under Chapter 11, the company will undertake the orderly administration of its assets and creditor claims.   InfoGroup names new exec Bryan Yurcan December 05, 2008 InfoGroup today named Thomas McAlister its new chief information officer. McAlister will be responsible for managing the enterprise technology aspects for the entire company.   Marketers should be setting sights for Holidays and beyond Nancy Kearney December 08, 2008 I don't think anyone needed the official government pro­nouncement that we have been in a recession since last De­cember. As DMNews has reported, consumers are abandoning credit and using cash, debit and other alternatives, such as layaway, to pay for purchases. And, while there was a slight in­crease in retail sales over the Thanksgiving weekend, the result may only be a blip in a tough season for retailers.   Home improvers list now available December 05, 2008 Ethnic Technologies LLC has introduced the Home Improvement Lists by State list to the market. This list is comprised of individuals who are interested in home improvement and are selectable by state.   In This Week's Print Edition Crunched, autos go for direct Dianna Dilworth, Chantal Todé, Bryan Yurcan December 08, 2008 The dramatic recent events in the US auto industry are being felt throughout the marketing world and, while some agencies are feeling the heat, the news isn't all bad, with some direct marketers reporting business growth thanks to the automo­tive market.   CRM offers colleges edge December 08, 2008 Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.   Today's lists and databases Motor Trend Auto Show Attendees December 08, 2008 New List - Motor Trend Auto Show Attendees - Specialists Marketing Services - Description: This file contains automobile enthusiasts who have attended auto shows.   College Students at Home Address December 08, 2008 New List - College Students at Home Address - American List Counsel - Description: This file contains college students living at home and commuting to their schools.   Art and Antique Mail Order Buyers December 08, 2008 New List - Art and Antique Mail Order Buyers - Turnkey Solutions Direct Marketing - Description: This file contains indi­viduals who have purchased art and/or antiques through mail order offers.   Telecommunications December 08, 2008 New Management - Telecommunications - Edith Roman Associates - Description: This file contains subscrib­ers to Telecommunications magazine, which provides readers with informa­tion and news relating to technology in service provider networks.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Looking ahead: The deal with digital Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
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