DMNews: Social firms launch 'Points for Pakistan' charitable effort

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September 8, 2010 Check out DMNews on your smartphone Advertisement Increase Web Site Traffic Display the VeriSign Trust™ Seal near your link in search results to help you stand out from the competition and help increase traffic to your site. Learn more Today's News Social firms launch 'Points for Pakistan' charitable effort Shahnaz Mahmud Social media monetization firm Peanut Labs has launched a charitable social gaming initiative, 'Points for Pakistan,' with other social and new media companies. The effort includes data collection, a Facebook page and e-mail elements.   DMA: Marketers begin to spend again Mercedes Cardona Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.   Brands turn to direct agencies for social media help: study Frank Washkuch Brands are more likely to turn to direct marketing agencies for external social media planning and execution help than advertising, digital, PR and media planning and buying shops, according to a study conducted by PRWeek and public relations agency MS&L.   ETargetMedia releases Finance Professionals list to market ETargetMedia has released the Finance Professionals list to the market.   From the print edition Striving for the best with direct marketing Carol Krol As DMNews embarks on its rebranding, it is a good time to reflect on our industry. I've witnessed enormous change in direct marketing in my 14 years covering this industry as a journalist, from my cub reporter days at Advertising Age through my current role as steward of the DMNews brand.   What is the agency of the future? If you Google "agency of the future," 104 million results bubble up. Points of view range from completely digital, to some combination of digital technology and social analytics with consumer insights.   From DMNews' Direct Line Blog Virtual goods market could reach $2B this year: report Frank Washkuch Virtual goods are becoming big business for the companies making them, as well as the marketers willing to attach themselves to social games, according to a report in 'The New York Times.'   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Crazy Shirts Direct Media Millard - Crazy Shirts - Buyers of this file are interested in apparel, home, general merchandise, outdoor, food, fundraising and publishing offers.
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