DMNews' Digital Insider: White House adjusts e-mail opt-in after alleged unsolicited e-mails

August 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Latest News White House adjusts e-mail opt-in after allegedly sending unsolicited e-mails Dianna Dilworth The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures.   FT, others float Web subscriptions Lauren Bell Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies.   Web at heart of Vibe, Portfolio resuscitation Lauren Bell Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership, will relaunch in print and online this Fall, while Condé Nast's Portfolio has reopened as a Web-only venture owned by American City Business Journals (ACBJ).   Katz 360 debuts display inventory Dianna Dilworth Katz 360 Sales, the digital sales arm of the Katz Media Group, is expanding its digital ad sales inventory for local advertisers to include optimized display impressions, through a new partnership with the Rubicon Project.   Inside Digital Five questions for a digital insider: Barbara Coll, CEO, Webmama.com Inc. Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic.   Opinion Are you using last year's Google AdWords account? Michael Briggs, VP-Search Strategies, @Website Publicity If you haven't made significant changes during the past year to the way your Google AdWords account is set up and managed, you're leaving money on the table. Google calculates Quality Scores for your ads with the goal of increasing relevance to a searcher's query, and it is imperative to organize your account to convey the highest relevance possible.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The great influence of PPC on non-search conversions Melissa Mackey, online marketing coordinator, Fluency Media In difficult economic periods, online advertisers are tempted to slash pay-per-click budgets. But PPC doesn't act in a vacuum — it also influences online traffic and conversions from other channels.   Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Sears launches Christmas Club card

August 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Sears launches Christmas Club card Chantal Todé August 17, 2009 Sears Holdings Corp. has introduced the Sears and Kmart Christmas Club gift card program, which allows consumers to save ahead for their holiday purchases at Sears and Kmart stores or online at either merchant's Web site. Consumers who sign up before October 31 can earn up to a 3% reward, up to a maximum of $100, based on upon the stored value on their cards as of November 14.   White House adjusts e-mail opt-in after allegedly sending unsolicited e-mails Dianna Dilworth August 17, 2009 The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures.   The New York Times launches mail order club Carol Krol August 17, 2009 The New York Times Company announced on August 17 it has launched The New York Times Wine Club, a mail order club that has the potential to provide the embattled publisher with another source of revenue. The newspaper partnered with Global Wine Company, an outsourcer that operates wine mail order clubs for consumer brands such as Omaha Steaks, to handle the business on a turn-key basis.   NC agency Wildfire bolsters sports presence with buy Nathan Golia August 17, 2009 Winston-Salem, NC-based agency Wildfire acquired Keystone, a sports marketing agency, last month. The acquisition expanded Wildfire's existing sports marketing capabilities, allowing it to take campaigns from concept development to execution rather than having to outsource the execution, said Brad Bennett, "chief firestarter" [CEO] at Wildfire.   Worldata releases GlobalProGuide lists August 17, 2009 Worldata has been awarded management of the GlobalProGuide.com postal and e-mail files. The Web site reaches corporate business professionals in a variety of vertical markets worldwide.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition FT, others float Web subscriptions Lauren Bell Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies.   USPS revisits schedule for branch closures Cara Wood In the wake of declining mail volumes and over-the-counter retail transactions, the US Postal Service has updated its stance on closing postal branches nationwide. In May, the agency announced it was considering the closure of 3,105 of its 4,851 post office branches and stations. It amended that figure to less than 1,000 closures, to be done no earlier than October 2.   Web Weekly Dos and Don'ts of Online Fundraising Online fundraising offers nonprofits the opportunity to reach new audiences while building stronger relationships with existing constituents who are spending more time on the Internet. For organizations used to communicating via direct mail and telemarketing, embarking on a digital strategy presents a unique set of challenges and opportunities. Here, Pamela Barden, VP and group director, Russ Reid; Debbi Barber, president, Grizzard Communications Group; Vinay Bhagat, chief strategy officer, Convio; and Angie C. Moore, SVP and GM, fundraising services group at Merkle offer their Dos and Don'ts when it comes to online fundraising.   more » Today's lists and databases America Gives Donation File New list — America Gives Donation File — Accudata — This file contains socially conscious consumers who have supported a wide variety of charitable causes and social issues.   Best Bedrock Republican Donors New list — Best Bedrock Republican Donors — Preferred Communications — This file contains donors who support conservative institutions and the Republican party platform in all facets of American life. They have contributed $50 or more in the past 12 months. They support faith-based and community charities.   Adult Dating Services Email File from ConsumerBase New e-mail file — Adult Dating Services Email File from ConsumerBase — Consumerbase — This file contains people who have clicked on an adult dating services- related offer online in the last 30, 60, 90 or 365 days.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how AIM Proximity's Warehouse Limited campaign helped guys shine on Valentine's Day for the second straight year. CLICK HERE to learn the Top 10 Tips to Win a Caples Award. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.