DMNews: USPS releases customer focused five-year plan

October 6, 2008 Advertisement Today's News USPS releases customer focused five-year plan Bryan Yurcan October 03, 2008 The US Postal Service has released a five-year plan that it says is focused on meeting customer needs. Vision 2013 balances near-term priorities with long-term needs to adapt to changing customer needs, the agency said.   Snickers debuts online video campaign to promote Super Bowl promotion October 03, 2008 Mars candy brand Snickers is gearing up for the Super Bowl with a new viral video campaign that targets 18- to 34-year-old men. The new campaign, which was created with Omnicom agency Agency.com, is centered around a Web-exclusive video series, "VIP like me," which works as the digital arm to the "Snickers 2008 live your Super Bowl fantasy sweepstakes."   Ask.com revamps site October 06, 2008 Search engine Ask.com has launched a new version of its site that includes increased search result relevance, a new user interface and speed enhancements.   Sun-Times sells subs with Cubs Lauren Bell October 03, 2008 The Chicago Sun-Times is using its collectible magazine on the 2008 Chicago Cubs as a premium to draw in new subscribers. The magazine, The Cubs: Their Thrilling 2008 Season, is being published in a limited run this month celebrating of the Cubs' winning regular season record.   Acxiom releases MarketEdge-X Jonathan Mack October 03, 2008 Today marked the formal launch of Acxiom's marketing database solution, MarketEdge-X. MarketEdge-X is meant to offer midsize businesses customer data insight and provide the information, segmentation and analysis a company needs for customer acquisition, retention and expansion.   Imagination, innovation keys to industry success Cara Wood October 05, 2008 October is not traditionally a month during which one has much time to reflect. Schools are back in session, prepa­ration and shopping for the holidays begins and, for direct marketing, the industry gathers at some of the biggest shows of the year to swap business cards and trade tactics.   Beadwork list from Millard October 03, 2008 The Millard Group has introduced the Beadwork list to the market. These are subscribers and readers of Beadwork magazine. They are 88% female and enjoy such activities as beadweaving, wirework, bead knitting and crochet.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition To win a Caples award, get creative Douglas Quenqua September 15, 2008 In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.   Economy spurs list price drop Bryan Yurcan October 06, 2008 For the first time in more than 20 years, list prices have declined across the board, accord­ing to Worldata's Fall 2008 List Price Index. "It's unprecedented," said Worl­data SVP Ray Tesi. "There is no doubt that the direct marketing industry as a whole is taking a hit, mirroring the economy as a whole. I also have no doubt the industry is going to rebound."   Merkle forms new agency services group Chantal Todé October 03, 2008 Merkle has created a new agency services group, centraliz­ing all of its creative and produc­tion management resources under the direction of Michael Mathias, EVP of agency services.   Today's lists and databases Colorful Images Blow-In October 06, 2008 Inserts - Colorful Images Blow-In - Leon Henry Inc. - Description: This file contains people who have made purchases from the Colorful Images Catalog. They are 77% female, with a household income between $30,000 and $50,000 and an average unit of sale of $35.   Buyer Advantage Canadian Infomercial Shoppers October 06, 2008 New List - Buyer Advantage Canadian Infomercial Shoppers - Focus USA - Description: This file contains buyers of products advertised on TV. This audi­ence of impulse buyers is a good test for health and fitness products, household products and gadgets, electronics, apparel, jewelry and cosmetics, self improvement offers, catalog shopping, credit cards, travel and entertainment offers. These prospects are, on average, middle-income individuals more than 45 years of age.   Grillstuff.com Buyers October 06, 2008 New List - Grillstuff.com Buyers - Leon Henry Inc. - Description: This file contains buyers from Grillstuff.com, a specialty Web site featuring grills, parts and accessories for the grilling enthusiast. These affluent homeowners have purchased grilling products from a variety of brands.   Cupones y Muestras.com — Spanish Speaking Subscribers October 06, 2008 New List - Cupones y Muestras.com — Spanish Speaking Subscribers - Specialists Marketing Services - Description: This file contains Spanish-speaking subscribers that are pre-qual­ified as Hispanic by a Spanish language interface and have demonstrated that they are highly motivated to act. With their members' permission, the Web site CuponesyMuestras.com collects detailed personal information from each individu­al, including demographics and employ­ment status. The list is 64% female.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline Oct. 6 LAST CHANCE to enter the 31st John Caples International Awards. CLICK HERE to submit your entry today. Problem Solver: How can I rapidly rev up direct mail response? An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.