DMNews: Mobile and digital insight from OMMA keynote

September 19, 2008 Today's News Mobile and digital insight from OMMA keynote Mary Elizabeth Hurn September 18, 2008 Today's keynote address at the OMMA Conference and Expo came from Chris Anderson, editor in chief of Wired magazine and Josh Quittner, editor at large of Time Inc. They discussed challenges facing publishers and advertisers in the mobile space, Google-phobia and the proliferation of social networks.   HSBC taps SAP to link to corporate clients Lauren Bell September 18, 2008 In an effort to provide a better customer experience, the HSBC Group has tapped the SAP NetWeaver platform to streamline and automate communications between the bank and its corporate clients.   Focus Worldwide forms Hong Kong partnership Bryan Yurcan September 18, 2008 Focus Worldwide, the international division of Focus USA, has entered into a strategic partnership with Datatrade Ltd. of Hong Kong. The two companies will work to help multinational companies that are trying to launch or grow their marketing efforts throughout greater China.   Mindful Mama launches for progressive mothers Lauren Bell September 18, 2008 Mindful Mama, a magazine for moms focused on health and sustainability, will launch on a semiannual schedule in November. Editorial content in Mindful Mama will focus on pregnancy, birthing and family advice for the lifestyle of health and sustainability (LOHAS) consumer segment, defined as those who actively choose to purchase green, sustainable and health-conscious products and services.   NASCAR fans e-mail list available September 18, 2008 The Services Group has introduced the Living in the Fast Lane e-mail list to the market. These are business executives who enjoy watching NASCAR, touring with their motorcycles and racing their cars.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Sean Kimerling Testicular Cancer Foundation, Widmer Brothers Brewing Co. and Arby's September 15, 2008 Sean Kimerling Testicular Cancer Foundation uses humor in viral videos; Brothers, beer and online marketing is the recipe for Widmer Brothers Brewing Co.; and Arby's tests its discount card program.   Quattro donates mobile ad space to charities September 15, 2008 The Mobile Giving Foundation and mobile ad network Quattro Wire­less have teamed up to donate ad inven­tory across the Quattro Wireless mobile ad network to charities including Stand Up To Cancer and singer Alicia Keys' Keep a Child Alive.   Today's lists and databases AT&T Wireless Mobile Customers September 19, 2008 New List - AT&T Wireless Mobile Customers - Kroll Direct Marketing - Description: This file contains the cell phone numbers of AT&T Wireless customers that have purchased premium content such as ringtones, wallpaper, or both of these enhancements for their mobile devices.   ResponseIQ - Most Responseive Zip+4's September 19, 2008 New List - ResponseIQ - Most Responseive Zip+4's - AnalyticsIQ Inc. - Description: This file contains plus-four codes that are three times more likely than average to respond to direct mail offers.   Trade to Win Investor Masterfile September 19, 2008 New List - Trade to Win Investor Masterfile - Macromark - Description: This file contains indi­viduals interested in investing in various financial markets. They are 79% male and have responded to radio spots, direct mail offers, print ads, and Internet mar­keting campaigns to purchase investing products such as books, DVDs, newslet­ters, seminar reservations, software and mentoring products.   Timeshare Owners September 19, 2008 New Selects - Timeshare Owners - List Connection Inc. - Description: This file contains indi­viduals who have shown an interest in travel and vacation promotions. The file is 60% male with an average income of $45,000.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. Do's and Don'ts: Building e-mail lists DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins. Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
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