Take a Smartphone, Please | | | By Jeff Hasen My first-half-of-2011 mobile predictions began with the belief that the carriers and retailers would pay us to take on a smartphone with a contract.While that apparently didnt happen, the movement of smartphones was a big part of the mobile story... |
Archetypes are the magic bullet for brand social identity | | | By Tom Troja Archetypes are the bridge that connects people and brands. From Nike as the hero, Harley as the outlaw, Ivory as the Innocent Archetypes work and work well. They are based on the wisdom of the ages; provide depth and resonance around human character,... |
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