DMNews: Microsoft and ComScore team for online brand measurement tool

July 31, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Advertisement Boost site visitor trust with help from Extended Validation (EV) SSL Certificates available from VeriSign. These certificates turn the address bar green in high security browsers letting customers know that the site they are on is legitimate. Learn more >> Today's News Microsoft and ComScore team for online brand measurement tool Dianna Dilworth July 30, 2009 Microsoft has teamed up with ComScore to develop a digital media planning technology that aims to help brand advertisers measure reach, frequency and audience composition at the ad placement level online.   Amendments to postal bill rile unions Cara Wood July 30, 2009 The Senate Homeland Security and Governmental Affairs Committee delayed its vote on the Postal Service Retiree Health Benefits Funding Reform Act of 2009 (S. 1507) at a business meeting on July 29. Instead, the committee, chaired by Sen. Joe Lieberman (I-CT), made four amendments to the bill that restrict employee bonuses, increase the annual allowable debt for the agency and require expedited reporting on the USPS's financial health.   Reed Business titles back on the block Lauren Bell July 30, 2009 Following a disappointing first half and an enterprise-wide portfolio review, Reed Elsevier is putting portions of its Reed Business Information (RBI) unit back on the block. This time around, the company's US titles only are up for sale, barring a handful that will become part of RBI Global. Variety, which has a weekly circulation of 34,000, Reed Construction Data, RSMeans, MarketCast, LA411 and BuyerZone, will all be retained.   DMA introduces certification program Chantal Todé July 30, 2009 The Direct Marketing Association has introduced a new program certifying that marketing professionals have reached a certain level of knowledge in the core aspects of direct marketing, following the successful completion of a series of courses offered by the DMA and a diagnostic test. The DMA says it put together the program because "there is a need to have a standard level of education that is recognized" by the industry, said Jodie Sangster, VP of global development, at the DMA. She added that the organization has been approached by both employers and employees interested in something like this.   Valassis Q2 net earnings more than double year over year Nathan Golia July 30, 2009 Valassis has reported that its net earnings for the second quarter of 2009 have more than doubled compared with the same period in 2008, though total revenue dropped. The company said that the 141% rise in net earnings, from $6.6 million last year to $15.9 million this year, could be attributed to a plan to maximize profits through cuts in selling, general and administrative costs including staffing, divested and discontinued businesses and reduced discretionary spending.   New ABC report highlights e-newsletters' importance Lauren Bell July 30, 2009 The Audit Bureau of Circulations (ABC) highlighted the growing importance of digital content this week when it released its first audit report specifically for e-newsletters. ABC's interactive unit, ABCi, had offered multimedia reports that include e-newsletter information, but this report, for Advertising Age, is the first to focus solely on a publisher's combined e-newsletter products. Previous e-newsletter audits appeared on Consolidated Media Reports or Multimedia Publisher's Statements.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Is it time to manage your e-mail in-house? E-mail affordability is receiving a lot of attention in today's tight economic environment. Two experts debate whether it's time to re-evaluate your ESP and invest in a system   Data driving digital transition Lauren Bell Vertis' CEO Allen on what print marketers need to know about digital and database marketing   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases International City/County Management Association Masterfile New list — International City/County Management Association Masterfile — MGI Lists — This file contains non-member attendees of the International City/County Management Association educational programs and purchasers of ICMA educational products. The association provides publications, data, information and technical assistance to municipal management experts worldwide.   Digest International Opportunity Subscribers New list — Digest International Opportunity Subscribers — Macromark — This file contains opportunity seekers who have responded a $32 home business program offer. By responding to nationally placed spaced ads and direct mail campaigns, these individuals are seeking information on the financial freedom that this work-from-home program can offer them.   PlanSponsor Masterfile New list — PlanSponsor Masterfile — MeritDirect — This file contains benefits and retirement decision-makers. PlanSponsor helps these decision-makers navigate the complex world of retirement and provide the right solutions to their various constituencies via its publishing, online, email newsletter and education assets, provides comprehensive news, content, research, training and e-commerce services.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community With a new site from Fathom, Knoll's new Generation office chair tells office workers to "Sit how you want" Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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