DMNews: USPS delays Move Update fines

March 31, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS delays Move Update fines Bryan Yurcan March 30, 2009 The US Postal Service said it will delay implementation of the Standard Mail Move Update noncompliance charge from May 11 to January 4, 2010, in a notice filed with the Postal Regulatory Commission.   InfoGroup to sell Macro International Bryan Yurcan March 30, 2009 InfoGroup Inc. today announced it has entered into an agreement to sell its subsidiary Macro International Inc. to ICF International. The company acquired Macro International when it purchased research firm Opinion Research Corporation in December 2006.   Sprint names Euro RSCG Chicago digital AOR Chantal Todé March 30, 2009 Sprint has named Euro RSCG Chicago its digital marketing agency of record, expanding the agency's role as the telecommunications organization's direct marketing AOR. Responsibilities will include e-mail as well microsite and landing page efforts.   Digital print grows at RR Donnelley Chantal Todé March 30, 2009 Digital print is becoming an increasingly important offering of commercial printer R.R. Donnelley & Sons Company, which now has more than 1,000 digital printing units across more than 60 facilities worldwide. In addition, the company reports that customer use of its CustomPoint Web-to-print portal increased 28% in 2008.   Amtrak to invest in CRM, data, Web Lauren Bell March 30, 2009 Amtrak has released plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is receiving as part of the American Recovery and Reinvestment Act (ARRA).   Hoy LA cuts print frequency Lauren Bell March 30, 2009 The Los Angeles edition of Spanish-language paper Hoy is cutting its print frequency from daily to weekly. Hoy, which is owned by the Tribune Co., is distributed for free in targeted ZIP codes around the city, with 75,000 copies going out Mondays - Thursdays and 145,000 on Fridays. Most readers are of Hispanic descent and are bilingual or Spanish-dominant.   Money seekers list now available March 30, 2009 Data Lists Services has introduced the Payday Xpress list to the market. This list is composed of people who are seeking pay advances on their paychecks in order to help with their finances.   In This Week's Print Edition The buzz on b-to-b Chantal Todé March 30, 2009 Today's b-to-b marketers face big challenges. We asked four b-to-b agency executives what their clients need and expect.   Smokey Bones adds social media March 30, 2009 Restaurant chain Smokey Bones Bar & Fire Grill is attempting to merge the real-world socializing that takes place in its bars with online social networking. After being acquired by private invest­ment firm Sun Capital Partners in January 2008, Smokey Bones, based in Orlando, launched a brand repositioning effort in the fall, focusing on the lively social interaction that takes place in its large bars.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases October Research Business Email File April 01, 2009 New E-mail - October Research Business Email File - MetaResponse Group - Description: This file contains buyers of products from October Research Corpo­ration.   Grandparents April 01, 2009 New List - Grandparents - The Services Group - Description: This file contains business professionals who are also grandparents.   Donors to Breast Cancer Appeals April 01, 2009 New List - Donors to Breast Cancer Appeals - Trinity Direct - Description: This file contains people who have donated to breast cancer charities and are direct mail responsive.   Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses April 01, 2009 New List - Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses - DirectInnovations, Inc. - Description: This file contains small busi­ness owners and managers in Canada.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
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