DMNews: Kmart, Draftfcb focus on tweens for back-to-school

August 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Kmart, Draftfcb focus on tweens for back-to-school Lauren Bell August 07, 2009 Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.   Target to assume control of e-commerce biz from Amazon Chantal Todé August 07, 2009 In a sign of the growing importance of e-commerce to major retailers, Target has become the latest merchant to end a relationship with Amazon that saw the latter providing e-commerce technology, customer service, inventory, site content and fulfillment of online orders for several major retailers during the past decade. Target, which has had a partnership with Amazon since 2001, said it plans to build and manage its own platform for Target.com, which it expects to launch prior to the holiday season in 2011.   Kia extends "A new way to roll" campaign with augmented reality game Dianna Dilworth August 07, 2009 The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook.   JetBlue latest airline to seek improved loyalty Lauren Bell August 06, 2009 JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.   Carpet One launches e-commerce sites using Blueport Chantal Todé August 07, 2009 Carpet One Floor & Home, a floor covering cooperative with more than 1,000 retail locations in the US, Canada, Australia and New Zealand, recently launched an e-commerce platform supporting its bricks-and-mortar stores using the Blueport Commerce service. Each store has its own URL and unique site reflecting its offerings and enabling users to benefit from local promotions and services. At the same time, retailers benefit from the corporate Carpet One Floor & Home brand name when consumers visit the corporate Web site, which is then customized to replicate the local site closest to where they are located.   DRTV buyers list available August 07, 2009 Gnames Media has introduced the Thane DRTV Product Buyers list to the market. This file contains buyers of the H20 Mop from Thane International Inc., which also sells the Flavorwave Oven, the Perfect Dog Training System and the Slim 'N Lift Silhouette.   DMNews readies new Buyer's Guide August 10, 2009 DMNews has begun extensive investigation to create the second edition of its annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The DMNews Buyer's Guide 2010 aims to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Lexus targets affluent black women Lauren Bell Event marketing, online tie-ins and database marketing combine to generate leads   Data driving digital transition Lauren Bell Vertis' CEO Allen on what print marketers need to know about digital and database marketing   Web Weekly Conference Call: The Benefits Companies and Sage Software discuss CRM DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.   more » Today's lists and databases Companies With Benefit Programs New list — Companies With Benefit Programs — Dunhill International List Co. — This file contains companies that offer 401(k)s, pensions and profit sharing plans. The executives that manage these programs are good prospects for insurance and benefit newsletters, seminars, conventions, product liability offers and OSHA materials. Most are male.   US Smokers-Masterfile New list — US Smokers-Masterfile — Amerilist — This file contains smokers. Suggested usage includes discounted cigarettes, cigars, educational programs and healthy alternatives to smoking.   Golfers New list — Golfers — Direct Market LLC — This file contains golfers and golf enthusiasts. Suggested usage includes golf equipment and accessories, travel, discount packages to golf resorts, expensive mail order products, investments, and any leisure product or offer.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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