Wednesday, September 24, 2008

DMNews: Gap acquires catalog and Internet retailer Athleta

September 24, 2008

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Today's News

Gap acquires catalog and Internet retailer Athleta

Chantal Todé September 23, 2008

Gap Inc. has agreed to acquire catalog and Internet retailer Athleta Inc. for approximately $150 million in cash. The move will likely bolster its online business and presence in the growing women's active apparel sector.
 

Mobile legal issues still nascent: ERA

Bryan Yurcan September 23, 2008

Mobile marketing, specifically text message marketing, is so new that it does not have many laws or statutes governing it. But if marketers stick to privacy and opt-in rules that already exist for other mediums, they should be able to avoid legal pratfalls, said Roger Colaizzi, an attorney with Venable LLP.
 

Branding firm Siegel & Gale extends reach into digital

Chantal Todé September 23, 2008

Branding firm Siegel & Gale has formed a new dynamic media practice, embracing digital media. "Clients are realizing that what's important is that their brand platform is built and centered around the needs of consumers who are coming in touch with brands as much online as in the real world," said Thomas Mueller, who has been appointed global director of the dynamic media practice.
 

Didit insures its search campaigns

Mary Elizabeth Hurn September 23, 2008

Search engine marketing agency Didit will now issue up to $1 million in Campaign Performance Security Accounts (PSAs) to clients that launch new search campaigns in the fourth quarter of 2008.
 

Anti-spam firms keep up the fight with new products and partnerships

Dianna Dilworth September 23, 2008

While spam has been plaguing the e-mail space since its inception, e-mail services firms are always trying to stay ahead in the fight for legitimacy on the Web. This week, e-mail service provider Message Systems partnered with Vade Retro, the security division of GOTO Software, to help protect service providers from spam attacks.
 

DMI now manages auto parts buyers list

September 23, 2008

Direct Media Inc. is the new list manager of the Pace Performance Products List. These auto parts buyers are motor sports, hunting and fishing, sports, music and video games enthusiasts.
 

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In This Week's Print Edition

Use social media to reach teens

Lauren Bell September 19, 2008

It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where they hang out online.
 

Beech-Nut chooses Epsilon

Lauren Bell September 22, 2008

In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company Beech-Nut Nutrition Corp. has tapped Epsilon for a series of direct marketing campaigns.
 

Today's lists and databases

Gerber Babies

September 24, 2008

New List - Gerber Babies - Lake Group Media - Description: This file contains people with children who have responded to a promotion. This file is generated from a variety of sources that include mail-in certificates, premium offers, and pro­gram registrants.
 

Songs of Love Foundation Donors

September 24, 2008

New List - Songs of Love Foundation Donors - Songs of Love Foundation - Description: This file contains donors to the Songs of Love Foundation, a charity that has helped over 16,000 seriously ill children, in more than 500 hospitals across the country. They are 60% male and 82% are homeowners.
 

Therapists E-mail List

September 24, 2008

E-mail - Therapists E-mail List - Dunhill International List Co. - Description: This file contains state-licensed therapists. These include speech therapists, hearing therapists, occupational therapists, respiratory therapists and physical therapists.
 

Zoom-In Online E-mail list

September 24, 2008

E-mail - Zoom-In Online E-mail list - Direct Effect Media Services - Description: This file contains registered users of Zoom-In, a professional commu­nity and networking site for professionals in film, photography, audio production, design and the Web.
 

Classifieds



Account Coordinator

Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.



Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

ENTER NOW

The John Caples International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins. Click here to read.

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