Thursday, October 2, 2008

DMNews' Database Weekly: Euro RSCG realigns to improve list, database marketing capabilities

October 2, 2008

News


Euro RSCG realigns to improve list, database marketing capabilities

Lauren Bell October 01, 2008

Euro RSCG North America has realigned its holdings, placing American Student List within its loyalty and database group, Euro RSCG Discovery. The partnership is intended to provide clients of both American Student List and Discovery with a more targeted, strategic approach to reaching young consumers and their families.
 

Gander Mountain boosts loyalty for growing retail efforts

Lauren Bell September 30, 2008

Following its recent launch of an e-commerce site and catalog, sporting and outdoor goods retailer Gander Mountain has signed a private label credit card agreement with Alliance Data Systems Corp.
 

Online leads available on mobile

Bryan Yurcan September 29, 2008

Salesgenie.com subscribers can now access Salesgenie.com via their Internet-enabled mobile phones. The online sales leads database launched a new mobile site, Salesgenie Mobile, which enables sales professionals to access their existing leads or search for new prospects via their smartphones.
 

Lead generation company taps social network data

Mary Elizabeth Hurn September 26, 2008

Myndnet Inc., an online marketplace for lead generation, has opened in Campbell, CA. Using a social media platform, Myndnet allows companies to tap into existing online and offline communities to generate more qualified leads.
 

Ann Taylor to launch credit card program

Lauren Bell September 26, 2008

Ann Taylor Stores Corp. has signed a multi-year agreement with Alliance Data Systems Corp. to launch a co-branded credit card program. Alliance was already providing private label credit card services to the clothing chain and will continue to do so.
 

InfoGroup partners with UBL

Bryan Yurcan September 25, 2008

InfoGroup, formerly InfoUSA, has partnered with UniversalBusinessListing.org to offer an integrated service that adds InfoUSA's Express Update capability to UBL's online business profiles.
 

Column


How many co-op databases should you use?

Casey Carey, SVP product management, Epsilon October 01, 2008

There seems to be a question on the minds of many multichannel direct marketers — "How many co-op databases should I use?" This is especially true of marketers who are currently using many, if not all, of the co-op databases as a source of prospect names.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




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DMNews: UPS, DHL deal faces continued scrutiny

October 2, 2008

Advertisement



Today's News

UPS, DHL deal faces continued scrutiny

Bryan Yurcan October 01, 2008

In a recent letter to the Department of Justice, US Senators Herb Kohl, D-WI, and Sherrod Brown, D-OH, questioned a proposed transport agreement between UPS and DHL, saying the deal would violate antitrust laws.
 

Euro RSCG realigns to improve list, database marketing capabilities

Lauren Bell October 01, 2008

Euro RSCG North America has realigned its holdings, placing American Student List within its loyalty and database group, Euro RSCG Discovery. The partnership is intended to provide clients of both American Student List and Discovery with a more targeted, strategic approach to reaching young consumers and their families.
 

NBC Universal partners with Appssavvy

Dianna Dilworth October 01, 2008

NBC Universal has selected social media firm Appssavvy to exclusively run the advertising sales team for the NBC News iCue social media application launching to Facebook this month.
 

Starcom MediaVest Group forms global leadership team

Mary Elizabeth Hurn October 01, 2008

Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe, has formed a new global management team to accelerate business development and talent across its global network.
 

Jones Apparel Group deploys multichannel inventory management platform

Chantal Todé October 01, 2008

The Jones Apparel Group is using the VendorNet StoreNet Manager to enable e-commerce sales and automate fulfillment of e-commerce orders using bricks and mortar store inventory. Jones Apparel Group rolled out the new platform to its Nine West stores over a six-week period this summer.
 

Washington Post Co. acquires Foreign Policy

Lauren Bell October 01, 2008

The Washington Post Co. has purchased Foreign Policy magazine for an undisclosed sum. The bimonthly magazine has a circulation of 100,000 readers across the US and in more than 160 other countries.
 

Cosmetic buyers list on the market

October 01, 2008

CGC Consulting has introduced the CosmetiGram Buyers list to the market. These are mostly women who enjoy trying out new cosmetic products delivered through the mail.
 

DMNews Weekly Online Poll

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In This Week's Print Edition

To win a Caples award, get creative

Douglas Quenqua September 15, 2008

In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.
 

Retailers cautious for holiday sales lift

Chantal Todé, Bryan Yurcan September 24, 2008

During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail sales much of this year will continue to have a negative impact during the upcoming holiday season.
 

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com September 29, 2008

Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.
 

Today's lists and databases

Sales and Marketing Professionals

October 02, 2008

New Selects - Sales and Marketing Professionals - Aggressive List Management - Description: This file contains sales and marketing executives in a variety of industries, including business develop­ment professionals and sales managers. This file is sourced from government sources, as well as directories and self-reported data.
 

Formula #1 Potency Buyers

October 02, 2008

New List - Formula #1 Potency Buyers - Impulse Media - Description: This file contains male buy­ers of an all-natural male enhancement supplement. These buyers searched fora supplement to help revitalize their libido and stamina. Primarily credit card buyers, these men are generally more than 40 years old.
 

B2B Non Profit Organizations

October 02, 2008

New List - B2B Non Profit Organizations - Boutique List Services - Description: This file contains a com­pilation of nonprofits, tax-exempt clubs, organizations and institutions. B2B Non Profit Organizations is sourced from US federal government records.
 

Hobbies

October 02, 2008

New List - Hobbies - Vayan Marketing - Description: This file contains people with a passion for a specific hobby. Hob­bies covered in the list include crafts, bird watching, knitting and needlework, cars and car repair, quilting, scrapbooking and sewing. These enthusiasts are 60% female, and they have an average income of $50,000.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Deadline Oct. 6

LAST CHANCE to enter the 31st John Caples International Awards.

CLICK HERE to submit your entry today.

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

WHITEPAPER LIBRARY






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© 2008 Haymarket Media Inc.