DMNews: High customer costs drive deals

July 13, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Häagen-Dazs pushes honeybee messaging on social networks Dianna Dilworth The Häagen-Dazs brand, which is licensed to Dreyer's Grand Ice Cream, is continuing to raise awareness about the decreasing population of honeybees, on a social site called ExperienceProject.com (EP).   Gevalia to extend engagement push with new site Lauren Bell Gevalia Kaffe will push forward with a lengthy branding and loyalty effort when it launches a revamped Web site and social media efforts in August. The mail order coffee company is introducing its new site — designed by its online agency RazorFish — in August. As part of an effort to improve customer interactions and engagement, the new site will allow customers to design their own coffee delivery programs.   Editorial: DMNews' special CRM edition Cara Wood On every page in this edition of DMNews, you will get some key insights into data management and customer retention — issues critical to marketer's success and the future of the industry. But, there is another issue critical to securing direct marketing's future: advocacy for the industry itself.   List of diet buyers available Impulse Media has introduced the Slim Force 7 Diet Buyers list to the market. Prospects on this list are generally more than 35 years of age, with an income of $30,000 or more.   From the Print Edition Marketers weave web of loyalty Chantal Todé Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas. These retailers are also delving further into the connection between online customer experience and customer loyalty.   Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc. Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc., discusses the Live It with Charter points-based loyalty program.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases In Good Company: Corporate Gift Buyers at E-mail New e-mail list — In Good Company: Corporate Gift Buyers at E-mail — ListBargains — This file contains professionals with the fun responsibility of shopping for their clients. These corporate gift buyers are the credit card holders and the shoppers who are the purchase-decision makers at their companies. They are in charge of buying gifts for clients and associates, as well as other corporate purchasing responsibilities.   American Families Online New list — American Families Online — eTargetMedia.com Inc. — This file contains expectant mothers and families who have one or more children living in the home. These consumers have provided demographic information about themselves and they enjoy receiving offers about what is most important to them and their family.   Small Cap Active Investors Email Masterfile: StockInvestors.net New list — Small Cap Active Investors Email Masterfile: StockInvestors.net — Infomat — This file contains a double opt-in subscriber base of investors. It is growing steadily, with an additional 100 to 200 investors joining each month. Subscribers to StockInvestors.net average $30,000 in investable funds; 57% of the subscribers earn more than $100,000 annually.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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