DMNews: Cox not selling Valpak, Hershey names VML digital AOR

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December 11, 2009 Check out DMNews on your smartphone  Advertisement Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Learn from the online marketing experts of Planet Hollywood, REI, DuPont, Jack In The Box, Cisco and Yahoo! Join your marketing peers to share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more! Register now with discount code DMNEWS for 25% off. Today's News Cox decides against Valpak sale Carol Krol Media company Cox Enterprises announced December 10 that it is no longer exploring a sale of Valpak, its Largo, FL-based co-op coupon unit operated by Cox Target Media. Cox announced plans to sell Valpak in August 2008, with Goldman Sachs shopping the direct mail couponing unit.   Hershey Co. names VML its AOR Kevin McKeefery The Hershey Co. has named WPP-owned interactive agency VML its digital agency of record. VML joins traditional ad agency Arnold and media communications agency OMD on Hershey's agency roster. VML was selected after an RFP process.   DirectMail.com acquires Eagle Direct Mary Elizabeth Hurn Multichannel agency and fulfillment house DirectMail.com acquired direct mail and analytics provider Eagle Direct this month. Terms of the deal, finalized December 1, were not disclosed.   Gap looks to grow e-mail list with Casting Call contest Mary Elizabeth Hurn Gap has narrowed the list of entrants in its "Casting Call" contest to 20 finalists. The retailer is using the initiative to grow its e-mail database. Consumers can vote online for their favorite baby boy or girl to appear in a Baby Gap ad and a Gap Kids in-store ad. Gap is partnering with DisneyFamily.com on the effort, which mainly targets parents.   Ticketmaster to expand user review program in 2010 Dianna Dilworth Ticketmaster will expand its recently launched ratings and reviews platform next year to include its e-mail marketing program, as well as major social media networks. The vendor began its ratings and reviews program this summer, as a part of a two-year strategic overhaul of Ticketmaster.com. The company hired Bazaarvoice earlier this year to manage its online reviews.   Statlistics gets Tire Business list Crain Communications awarded Statlistics management of the 'Tire Business' postal and e-mail files December 9. 'Tire Business' features news on the North American tire and automotive service business.   From DMNews' 30th Anniversary Issue Searching the net for ROI David Ward Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.   But wait... there's more to DRTV spots Nathan Golia Direct response TV has been around nearly as long as its medium. But its vintage doesn't mean it has gone out of style. DRTV pros take tremendous pride in the way the channel has expanded.   Today's lists and databases AWI Dynamic Interests Masterfile New list — AWI Dynamic Interests Masterfile — Andrews Wharton Inc. — This file contains a combination of online purchase, survey response, multichannel response and other proprietary data sources. It is 54% male.   Air Condtioning Professionals in the USA New list — Air Condtioning Professionals in the USA — Bethesda List Center — This file contains people who install and maintain air conditioning and HVAC systems. These trade professionals buy products like tools, trucks and cars, computers, software, insurance and many other small business items. It is mostly male.   Get Out Of Debt Today New list — Get Out Of Debt Today — Impreza Marketing Services — This file contains people who are behind on their bills and putting themselves in a difficult situation. These individuals have all filled out a questionnaire indicating the need to consolidate their unsecured debt.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: Meredith gets Chrysler CRM, Draftfcb launches Hodgkin's PSA

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December 10, 2009 Check out DMNews on your smartphone  Advertisement Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Learn from the online marketing experts of Planet Hollywood, REI, DuPont, Jack In The Box, Cisco and Yahoo! Join your marketing peers to share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more! Register now with discount code DMNEWS for 25% off. Today's News Chrysler chooses Meredith for CRM Mary Elizabeth Hurn Chrysler Group has tapped Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada. This hire builds on the companies' existing relationship, as Meredith also manages the automaker's custom publishing.   Draftfcb launches pro bono PSA for Hodgkin's research nonprofit Mary Elizabeth Hurn Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations.   Hard Rock debuts mobile CRM program Dianna Dilworth Hard Rock International rolled out a mobile marketing CRM program this week in a move to acquire new customers and build loyalty among existing ones. The program, created with mobile marketing firm Air2Web, includes three SMS components. Hard Rock will use mobile marketing to promote Hard Rock Cafes, Rock Shops, Hotels, events and products.   CMOs to spend more on social networking ads in 2010: survey Frank Washkuch Chief marketing officers will increase their spending on social media marketing next year and more often tie that spend to their revenue expectations and overall business goals. However, many are unsure about their return from marketing on social networking Web sites, according to a survey from industry group The CMO Club and Bazaarvoice, a cloud computing vendor.   Sapient, Geezeo partner for financial social media products Kevin McKeefery Interactive marketing agency Sapient is partnering with Geezeo, an online banking firm, to create social media capabilities for financial institutions.   From DMNews' 30th Anniversary Issue The digital ad frontier Dianna Dilworth The birth of the ad network came about in the mid- 1990s, when it became apparent that Web media was infinite compared to traditional advertising channels.   Innovation in the inbox Dianna Dilworth Electronic mail — better known as e-mail — has evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition tool at the outset, it has blossomed to become one of the most popular marketing channels.   Today's lists and databases World Wildlife Fund (WWF) New list — World Wildlife Fund (WWF) — True North List Marketing — This file contains individuals who want to save endangered species their habitats. Suggested usage includes apparel, accessories, subscriptions, gift, book, music, video, general merchandise, insurance, travel and fundraising offers.   Direct Group's International Business file New list — Direct Group's International Business file — Direct Group — This file contains executive decision makers in the global market. These industry leaders are responsible for the growth and efficiency of their corporations in countries such as Sweden, Belgium, Germany, Spain and the UK.   American Historic Society Multiple Category Buyers New list — American Historic Society Multiple Category Buyers — Gnames Media Group — This file contains buyers of American Historic Society products in multiple categories. They purchase a wide range of products including collectible coins, general merchandise, gifts and jewelry.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Database Weekly: Hard Rock debuts mobile CRM program

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December 10, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More News Hard Rock debuts mobile CRM program Dianna Dilworth Hard Rock International rolled out a mobile marketing CRM program this week in a move to acquire new customers and build loyalty among existing ones. The program, created with mobile marketing firm Air2Web, includes three SMS components. Hard Rock will use mobile marketing to promote Hard Rock Cafes, Rock Shops, Hotels, events and products.   Chrysler chooses Meredith for CRM Mary Elizabeth Hurn Chrysler Group has tapped Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada. This hire builds on the companies' existing relationship, as Meredith also manages the automaker's custom publishing.   Carnival names Borden VP, customer marketing Frank Washkuch Rob Borden joined Carnival Cruise Lines as VP of customer marketing on December 7. He is overseeing the company's direct and e-mail marketing efforts, including its loyalty programs and co-branded credit card. Those efforts are designed to grow ticket and onboard revenues across all distribution channels, according to a statement from Carnival.   InfoGroup launches b-to-b data product Nathan Golia Database marketing giant InfoGroup announced on December 7 it has launched a co-operative database called the B2B DataWarehouse. The new product combines information, such as business executives' postal, telephone and e-mail contact information, from several different lists.   Gaming site PKR.com picks Unica to improve e-mail program Dianna Dilworth PKR.com, a poker Web site, is working with interactive marketing company Unica on its international e-mail program. The site is implementing Unica's software into its technology system, a process expected to be complete by early next year. PKR.com uses e-mail for retention purposes, specifically to encourage customers to return to the site and play more.   Publishers use Demandbase tracking platform Kevin McKeefery Business-to-business CRM software maker Demandbase this week released an analytics tool, Demandbase Professional, which tracks ad traffic by matching visitors' IP addresses to a database containing professional information.   Call for submissions for Essential Guide to Lists & Databases DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Against the backdrop of the lingering recession, marketers are pressed to develop a strategy that leverages customer information for greater insight and understanding of their customers and prospects. Marketing automation technologies are a boost, but process and strategy are equally important.   Column As brands become publishers: transition with a CRM twist Matt Goddard, CEO of R2integrated (R2i) Brands are now developing proprietary Web content and experience-rich places where they have direct access to and can control interaction with consumers. The Internet as a research and buying engine—and changes in consumer behavior—has turned brands into publishers.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.