DMNews: SpotMixer powers video in AdWords

August 31, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News SpotMixer powers video in AdWords Chantal Todé August 31, 2009 Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads. The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool.   Omniture debuts CMO.com Dianna Dilworth August 28, 2009 Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports.   Talbots' new Web site focuses on customer service Chantal Todé August 28, 2009 The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service. The new site is powered by ATG and includes the new section"Pearls of Wisdom," where users can find expert fashion advice on the latest styles and Talbots collections.   Editorial: Marketers can take steps to prevent data breaches Carol Krol August 31, 2009 Arrests were made last week in the largest data breach case ever - 130 million credit card numbers were stolen earlier this year from five corporate entities. The good news is that the US Department of Justice is on the case. But this was only the latest in a long line of data fraud incidents.   DMM division gets Pitney Bowes statement program August 28, 2009 AM/Direct, the insert media division of Direct Media Millard, has been awarded management of the Pitney Bowes Service Statement Program. Offers are included in statements mailed to consumers and small businesses that have ordered supplies or leased equipment from Pitney Bowes.   From the Print Edition Catalogers profit from cost cuts Chantal Todé Though well-known catalog brands like Sharper Image and Smith & Hawken have gone out of business, and other mailers are dramatically cutting circulation, the sun may not be setting on the once vibrant catalog industry.   New FTC regulations put limits on robocalls Dianna Dilworth A new FTC rule goes into effect on September 1 prohibiting prerecorded commercial telemarketing calls to consumers, also known as robocalls, without written permission from the consumer.   Web Weekly What you need to know about IMB DMNews spoke with Tom Day, SVP of Intelligent Mail and Address Quality at the US Postal Service, about the basics of the Intelligent Mail barcode (IMB).   more » Today's lists and databases The Advanced Manufacturing Technology Email List New e-mail list — The Advanced Manufacturing Technology Email List — L.I.S.T. Incorporated — This file consists of attendees to trade shows and members of major manufacturing associations. They are the leaders in the application of new and advanced manufacturing technologies for the plant   South Eastern Book Company New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students.   Hitching Post Supply New list — Hitching Post Supply — Midwest Direct Marketing — This file contains buyers of western tack, saddles, western chaps, fine silverworktack and jewelry, western books and music, as well as braided and bulk horse hair forartisans. Their average age is 45 and have a household income of $60,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Duncan Gray, ECD at Proximity London, explains how Royal Mail used personalized 3-D video to 'Add Dimension' to direct mail CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.