iMedia Brand Summit Coverage - Day 1

THIS ISSUE: Articles | Videos | Photos Event Coverage Day One Coconut Point, Florida | February 8-11, 2009 Subscribe | View online

Bottom line or flat line: It's time for digital marketing to prove itself VIDEOS Keynote presentation: The return of relevance and engagement Travelocity CMO Jeff Glueck discusses a few surefire methods of making digital marketing more relevant and engaging for consumers. Branding experts debate the financial crisis The financial crisis is strangling marketers everywhere, but how close are we to a solution? Nick Denton of Gawker Media and Geoff Ramsey of eMarketer give two very different predictions of what will happen next. ARTICLES More articles The last hope for online advertising Click-through rates are measly, and 90 percent of consumers ignore all online advertising. Is there any hope? Travelocity's CMO sees a way digital can finally eat traditional's lunch. Why flat growth for digital may be the best growth Will 2009 be a cataclysmic year for interactive, or will it present a unique opportunity for growth? Two media experts offer their reasons to either look on the sunny side, or run screaming for the hills. GALLERY More photos     Kyle Sherwin , VP, Media , Sony BMG Music Entertainment Kim Gabelmann , Senior Vice President , IFC/Sundance Channel   Advertisement     Mark your calendar   All events » Breakthrough Summit March 22-25, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

FULL SUMMIT COVERAGE: ARTICLES | PHOTOS | VIDEOS The email address for your subscription is "email address". If you no longer wish to receive our newsletter, follow this link and unsubscribe. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead email editorial@imediaconnection.com. You can also send us a letter at: 24682 Del Prado Avenue, #300, Dana Point, CA 92629. To advertise with iMediaConnection.com contact Kurt Indvik.

DMNews: Razorfish lays off 70

February 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Razorfish lays off 70 Mary Elizabeth Hurn February 09, 2009 In the latest in agency layoffs, Microsoft-owned interactive agency, Razorfish, has laid off about 70 employees across its Portland, Seattle, Los Angeles and San Francisco offices. This represents around 4% of its total work force.   Inserts up for fourth quarter 2008 Bryan Yurcan February 09, 2009 The active package insert program (PIP) universe was 412.6 million in the fourth quarter of 2008, up 63 million from the same period in 2007, according to a report released by ParadyszMatera.   New magazine targets urban clotheshorses Lauren Bell February 09, 2009 UrbanMetro, a fashion magazine for young, urban men, has launched in print. It has snagged 20,000 subscribers for its first print issue — mainly 18- to 34-year-old men in East coast cities such as New York, Washington, DC, and Miami.   Melissa Data adds to phone, address data Lauren Bell February 09, 2009 Melissa Data has acquired M1 Data and Analytics from Metro One Telecommunications Inc. for an undisclosed price.   InfoGroup reports Q4 revenue drop Bryan Yurcan February 09, 2009 InfoGroup reported a 4% decline in revenue for the fourth quarter of 2008, down to $178.1 million from $185.8 million over the same period in 2007, according to its earnings report released today.   Podiatrists list now available February 09, 2009 Stanford Direct Inc. has introduced the Stanford Direct Podiatrists list to the market. This list is composed of podiatrists across the US at their home and business addresses.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Right lists offer a lift Pamela Oldham February 06, 2009 Chadwick's meets its catalog mailing challenges by focusing squarely on selections and segmentation   Trail Foods' new e-commerce site ties in to social campaign Dianna Dilworth February 09, 2009 Outdoor food manufacturer Trail Foods has launched a new e-commerce Web site and a new social media campaign. The new e-commerce site, which was designed by interactive agency Squeaky, is part of the vision of new owner Chris Pfeiffer.   Today's lists and databases Reilly Publishing Masterfile February 10, 2009 New List - Randall - Reilly Publishing Masterfile - MeritDirect - Description: This file contains subscrib­ers to Randall's magazines. Magazines included in this masterfile include Aggre­gates Manager, Better Roads, Commercial Carrier Journal, Equipment World, Modern Woodworking, Overdrive, Successful Dealer, Total Landscape Care, Trucks, Parts & Service and Tranportista and are targeted to professionals in the trucking, construction, agriculture, machine tool, material handling and landscaping busi­nesses.   KoolKids Vitamins February 10, 2009 New List - KoolKids Vitamins - The Catamount Group - Description: This file contains parents who buy their children daily vitamins at a cost of $19.95 for a 30 day supply.   Catalogue Card Credit Applicants February 10, 2009 New List - Catalogue Card Credit Applicants - Interactive Marketing Solutions - Description: This file contains people who are looking to get a credit card and establish additional lines of credit.   American Savvy Singles February 10, 2009 New Selects - American Savvy Singles - Take 5 Solutions - Description: This file contains singles who enjoy an active lifestyle.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.