iMedia Brand Summit Coverage - Day 1

THIS ISSUE: Articles | Videos | Photos Event Coverage Day One Coconut Point, Florida | February 8-11, 2009 Subscribe | View online

Bottom line or flat line: It's time for digital marketing to prove itself VIDEOS Keynote presentation: The return of relevance and engagement Travelocity CMO Jeff Glueck discusses a few surefire methods of making digital marketing more relevant and engaging for consumers. Branding experts debate the financial crisis The financial crisis is strangling marketers everywhere, but how close are we to a solution? Nick Denton of Gawker Media and Geoff Ramsey of eMarketer give two very different predictions of what will happen next. ARTICLES More articles The last hope for online advertising Click-through rates are measly, and 90 percent of consumers ignore all online advertising. Is there any hope? Travelocity's CMO sees a way digital can finally eat traditional's lunch. Why flat growth for digital may be the best growth Will 2009 be a cataclysmic year for interactive, or will it present a unique opportunity for growth? Two media experts offer their reasons to either look on the sunny side, or run screaming for the hills. GALLERY More photos     Kyle Sherwin , VP, Media , Sony BMG Music Entertainment Kim Gabelmann , Senior Vice President , IFC/Sundance Channel   Advertisement     Mark your calendar   All events » Breakthrough Summit March 22-25, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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