DMNews: DMA steps up for Haiti, US Census Bureau launches campaign

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January 15, 2010 Check out DMNews on your smartphone Advertisement Now there`s an affordable way to use email to boost your business - Parfait! Full Service email by Cypra Media. You provide the logo, art, text and direction and we do the rest - design, list validation, testing, mailing and analyzing the results with you. Sign up today for a FREE trial. Today's News DMA members pitch in for Haiti earthquake relief efforts Carol Krol The Direct Marketing Association and the DMA Nonprofit Federation have stepped up in the aftermath of this week's Haitian earthquake to help potential donors pinpoint relief organizations. The DMANF compiled a list of DMA nonprofit member organizations involved in relief efforts, along with their contact information, and posted it online at www.nonprofitfederation.org. New organizations will be added on an ongoing basis.   Census Bureau debuts integrated campaign to drive up response rate Dianna Dilworth The US Census Bureau is running a $133 million campaign to promote the 2010 Census from January 18 through April. The effort, created by Draftfcb, includes various digital tactics, such as a microsite, display and search ads, and social media. All of the media ties to the census' direct mail effort, and encourages people to respond to the direct mail census survey.   Yahoo schedules updates to search ad platform Dianna Dilworth As Yahoo awaits approval of a final search deal with Microsoft, it's planning to release two updates to its search marketing platform, which will roll out sometime between January 19 and January 26. The first update is a feature called Importing Campaigns that will let advertisers migrate search campaigns created in Google's platform for use on Yahoo's search platform without the need for a new ad.   Direct Brands fills CMO and EVP, business development positions Kevin McKeefery Direct Brands, parent company of the Book-of-the-Month Club, Columbia House and Doubleday Book Club, has appointed two executives, including a CMO. The company named David Gitow CMO and appointed Alan Katz EVP of business development.   CVS launches e-commerce site for Beauty 360 Nathan Golia CVS has opened an e-commerce store for its Beauty 360 collection of cosmetic brands. CVS, which announced the e-commerce store on January 14, has made products from the beauty brands under its umbrella available through a shared shopping basket across cvs.com and beauty360.com.   RMI awarded Competitor Group lists Competitor Group, a publisher of athletic magazines, awarded RMI management of its lists on January 14. In addition to the files for each individual publication, RMI is introducing a new-to-market masterfile.   From the print edition E-commerce ready for center stage Nathan Golia Overstock.com CEO Patrick Byrne tells DMNews that changes in consumer behavior, driven by the recession, will be a boon for online shopping.   Is too much money going to social media? Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.   Today's lists and databases Tender Cleanse - Supplement Buyers New list — Tender Cleanse - Supplement Buyers — Geon Media Group — This file contains individuals have paid a minimum of $7.39 by credit card and charged $49.95 a monthly for continued membership to Tender Cleanse.   MADD Canada New list — MADD Canada — West List Brokers — This file contains Canadian donors to Mothers Against Drunk Driving. Average donation is $20.   Social Media Opportunity Buyers New list — Social Media Opportunity Buyers — Macromark — This file contains people who have spent $39.95 on a business opportunity. The file is 49% female.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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