DMNews Email Marketing Weekly: IHG debuts iPhone app with e-mail push

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April 28, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: Hotels.com takes advantage of Cinco de Mayo Dianna Dilworth May is just around the corner, and marketers are taking advantage by launching e-mail campaigns promoting the month's holidays. For one, Hotels.com has launched a push for Cinco de Mayo, featuring sales at Mexican hotels.   News IHG debuts iPhone app with e-mail push Dianna Dilworth InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.   Samsung to add Yahoo platforms to smartphones Dianna Dilworth Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools pre-installed on Samsung phones that use the Android and Bada mobile operating systems.   Roundtable: Inbox success driven by data integration Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel.   Opinion Cross-channel audience analysis and re-marketing Anto Chittilappilly, president/CTO of Visual IQ Most e-mail and database marketers do some level of audience analysis on their e-mail lists to find patterns and propensity to convert. Some of them join these databases with the richer demographic datasets provided by companies like BlueKai or eXelate to further improve their models.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   When the going gets tough, the tough e-mail By Naveed Usman, principal of Usman Group In these tough economic times, marketers are challenged to do a great deal more with less. One way to do this is to focus on giving current customers the best possible price at the best possible times in the purchasing lifecycle. To effectively target, track and deploy special offers, it's time to turn to our dear old friend, the inbox.   Lists and Databases GreatMedia Consumer Buyers New list — GreatMedia Consumer Buyers — GreatMedia — This file contains active opted-in consumers who make purchases for themselves and their family.   Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: IHG releases iPhone app, Levi's launches social shopping on Facebook

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April 28, 2010 Check out DMNews on your smartphone Today's News IHG debuts iPhone app with e-mail push Dianna Dilworth InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.   Levi's launches social media shopping tool on Facebook Dianna Dilworth Levi's has partnered with Facebook to introduce a social media tool that lets consumers shop for jeans from the social network.   Tansky to retire from Neiman Marcus in October Iris Dorbian Burton Tansky, president and CEO of luxury department store giant Neiman Marcus and subsidiary the Neiman Marcus Group, will retire from his post on October 6. Tansky, 72, has led Neiman Marcus since 2001.   UPS Q1 revenue jumps 7% Frank Washkuch Shipper UPS reported 7% year-over-year revenue growth during the first quarter of 2010 to $11.7 billion from $10.9 billion. Average volume per day increased to 14.93 million pieces during the quarter from 14.5 million the year before.   10Percent turns list management over to Macromark 10Percent.com awarded its buyers list to Macromark on April 27. The previous manager was ALC.   From the print edition The Work: Steaz, Chilton Memorial, KCSM Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.   Don't get hung up with direct marketing's image Carol Krol Over lunch recently with the leader of a major direct marketing agency, I had the conversation again. You know, the one about the term direct marketing and what it really means, and whether it is still relevant?   Today's lists and databases Migraine Sufferers Database New list — Migraine Sufferers Database — The Rich List Company — This file contains migraine sufferers who order medication online. Average purchase is $149.   Old House Journal - Active Interest Media New list — Old House Journal - Active Interest Media — Direct Media Millard — This file contains readers of Old House Journal, which deals with care and restoration of historic houses. The file is 54% male.   Current Job Seekers New list — Current Job Seekers — Focus USA — This file contains people who have registered online at a popular career website and are actively seeking employment.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.