DMNews: Ogilvy names new leaders for advertising, direct businesses

March 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Ogilvy names new leaders for advertising, direct businesses Chantal Todé March 06, 2009 Ogilvy New York has installed individual leaders at the top of its advertising and direct businesses for the first time in approximately three years. Both will report to Carla Hendra, chairman of Ogilvy New York and CEO, Ogilvy North America.   ExactTarget sees 50% revenue growth in 2008 Dianna Dilworth March 06, 2009 In a tight economy, e-mail seems to be doing well. While other companies are reporting layoffs, the ESPs have been reporting big account wins and sales growth. ExactTarget just announced that 2008 was a record-setting year for their business, as the firm saw revenue increase by more than 50 percent.   Yankee Candle releases succession plan Chantal Todé March 06, 2009 Harlan M. Kent will become the next CEO of Yankee Candle on October 1. He will remain president of the company. Kent, currently president and COO of the company, will succeed Craig W. Rydin, who will continue to serve as chairman and CEO through October 1. Rydin will then become executive chairman of the board through October 1, 2010 and a non-executive chairman thereafter   Loyalty, CRM keys to weathering recession Nancy Kearney March 06, 2009 When I received my stimulus check last year, I — like most people — split it between the bank and bills. When the next stimulus comes through in paychecks starting April 1, part of it will still be headed to the bank, but because it will come incrementally, instead of as a lump sum, I'll use some for incidental purchases or to save for larger ones.   PlusMedia named AOR for Direct Wines, Inc. March 06, 2009 PlusMedia has been named as agency of record for home delivery wine service Direct Wines, Inc. PlusMedia, which specializes in insert and print media, will work with Direct Wines Inc. to build campaign strategies, discuss advertising rates and place inserts to promote Direct Wines Inc.'s services such as 4 Seasons Wine Club and WSJwine.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Industry execs say integrate search and social tactics President of Anvil Media, Kent Lewis, and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments. They, along with other marketing executives, agree that both social media and search must be used together in order to reach the next level of digital marketing. Have your say In This Week's Print Edition Marketers to shoppers: 'We care' Dianna Dilworth, Chantal Todé, Bryan Yurcan March 06, 2009 The latest company to consider recession-inspired messaging is General Motors, which announced last week it may use empathetic strategies to entice cautious car buyers. The beleaguered car maker is taking a cue from competitor Hyundai's latest campaign.   Budget Web sites battle for the bargain traveler Dianna Dilworth March 09, 2009 Online travel deal aggregators Expedia and Orbitz each have boosted their efforts this March − not only to reach college students heading to spring break − but also the number of increasingly budget-conscious travelers across the US. While travel costs fall, the sector has seen an overall decline in con­sumer spending — so competition is particularly fierce.   Today's lists and databases Faith-Base Mature Market File March 09, 2009 New Selects - Faith-Base Mature Market File - Trinity Direct - Description: This file contains religious buyers.   Home-Based Business Data March 09, 2009 New List - Home-Based Business Data - Executive List Services, Inc. - Description: This file contains contacts who run their business from home.   Consumer Debt Specialists March 09, 2009 New List - Consumer Debt Specialists - Data Lists Services - Description: This file contains people who are in need of financial assistants and have searched online for answers to their problems.   Compass Marketing Solutions Email and Postal Address Database March 09, 2009 New List - Compass Marketing Solutions Email and Postal Address Database - Millard Group - Description: This file contains households that are tech-savvy and highly connected to the Internet.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Problem Solver: Turning Anonymous Web Visitors into Leads SugarCRM's Martin Schneider explains how to turn analytics stats in to quantifiable leads. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    ONLY THREE WEEKS LEFT TO REGISTER  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
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