DMNews: USPS sets 30% Move Update error threshold

February 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS sets 30% Move Update error threshold Bryan Yurcan February 23, 2009 With a May 11 deadline loom­ing to improve their bulk mailing lists or face fines, mailers now can receive reports on how well their mail is performing through the US Postal Service. Beginning May 11, 2009, a mail­ing with a 30% or more error rate for Move Update requirements will no longer qualify for automa­tion discounts.   New Yahoo tool aims to boost its market share Mary Elizabeth Hurn February 23, 2009 In the first major change to its search technology since Carol Bartz took the helm as CEO last month, Yahoo is offering advertis­ers the ability to run images and video alongside text in paid search results. The program, called Rich Ads in Search, is currently being offered to brands by invitation only and is set to roll out in the next few months.   Customer experience now more important for loyalty: Forrester Lauren Bell February 20, 2009 A new report from Forrester Research shows that customer experience is closely tied to customer loyalty, and that the correlation between the two has increased since last year.   StubHub sees dramatic 2500% revenue lift in e-mail test Dianna Dilworth February 20, 2009 For online ticket retailer StubHub combining recommendations with its personalized e-mail program had a dramatic effect on a test mailing.   Daily Business Review aims younger with streamlined paper Lauren Bell February 20, 2009 Incisive Media's Daily Business Review has relaunched in an attempt to keep renewal numbers high and attract more mid-level employees as readers. The new Daily Business Review has introduced a "time-saving format" to its 32,000 readers — law, real estate and finance professionals in Florida.   Newsletter subscribers list now available February 20, 2009 Trinity Direct has introduced the Daily Inspirations Newsletter Subscribers list to the market. This list is composed of individuals who have signed up for the Daily Inspirations Newsletter online, which offers Christian news and information.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Hope springs for e-commerce Bryan Yurcan February 23, 2009 These days, even a slight growth in the e-commerce sector is cause for celebration. Online sales inched up slightly by 2% in January, com­pared to a year ago, according to a ComScore report released last week.   Ad-supported video platform launches Mary Elizabeth Hurn February 23, 2009 Digital media and entertainment com­pany Betawave Corporation has released a syndicated, ad-supported video platform, BetawaveTV. The Betawave portfolio, which focuses on kids and their moms, reaches more than 25 million unique users and consists mainly of independent gaming, entertainment, faith community and creative endeavor sites, including CartoonDollEmporium.com, GameGecko.com and Hallpass.com.   Today's lists and databases Active Art/Cultural Patrons February 23, 2009 New Selects - Active Art/Cultural Patrons - Customized Mailing Lists - Description: This file contains people who enjoy culture and the arts at their home addresses.   Line 'Em Up - Number of Credit Cards on File February 23, 2009 New List - Line 'Em Up - Number of Credit Cards on File - Media Source Solutions - Description: This file contains consumers who have bank, retail or gas credit cards.   Religious Affiliations February 23, 2009 New List - Religious Affiliations - eTargetMedia.com Inc. - Description: This file contains believers in a wide variety of religions who have expressed a desire to receive religious information online.   ALC Executive Masterfile New Businesses February 23, 2009 New List - ALC Executive Masterfile New Businesses - American List Counsel - Description: This file contains entrepreneurs who are launching and establishing new businesses across the US.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research Caples Awards invitation Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch.
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