iMedia Brand Summit Coverage - Day 1

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Finding solutions, exposing the hype, and improving the overall marketing mix. ARTICLES Blazing uncharted territory in digital media Think interactive is all about machines and metrics? Marti Funk, Sportgenic's VP of client solutions and insights, says bringing value to users is really the name of the game. The truth behind subliminal marketing messages Whether they are selecting a president or toothpaste, consumers aren't always rational. Here's how you can figure out what they really think about your brand. Why your marketing program will never really be integrated Marketing integration is a journey, not a destination. How far along the path are you? Read all articles » Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience. EVENT GALLERY More photos » Shane Steele, Marketing, T180 Studios, a Walt Disney Company Chris Fix, Vice President - National Ad Sales, CBSSports.com Nick Johnson, VP, National Sales, Internet and Broadband, NBC Universal See who else was there » People Connection. Not a member yet? • Meet people, network, reconnect • Join the industry's most popular networking platform Or sign in here» FULL SUMMIT COVERAGE:  ARTICLES | PHOTOS UPCOMING EVENTS View full calendar » Brand Summit  Agency Summit   Financial Marketing Summit Brand Summit   September 15-17, 2008 Blue Mountains, Australia October 6 -9, 2008 Bali, Indonesia October 21, 2008 New York City, New York November 10 - 12, 2008 Silverstone, Northamptonshire, U.K Request Invite » Request Invite » Request Invite » Request Invite »

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DMNews' SearchBuzz: A field guide to SEM agency consolidation

September 16, 2008 Advertisement Latest developments in search marketing, from the editors of DMNews: Feature A field guide to SEM agency consolidation Sara Holoubek September 15, 2008 As of last week, there is one less independent search engine marketing agency. IProspect, itself acquired in 2004 by Aegis Media's Isobar unit, picked up Range Online Media for an undisclosed amount. Despite years of insistence that big agencies "don't get it," consolidation continues to prove otherwise.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Google buys Korean blogging company Mary Elizabeth Hurn September 15, 2008 Google has bought Tatter and Company (TNC), a Korean blogging software firm. The move will likely increase the search giant's market share and presence in Asia. Financial terms of the deal were not disclosed.   Online video for directories, RSS feeds and Google Universal Search September 15, 2008 Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.   Range Online Media bought by iProspect Mary Elizabeth Hurn September 12, 2008 Search marketing firm iProspect has acquired search and interactive firm Range Online Media. Financial terms of the deal were not disclosed. "We have had great respect for [Range] as competitor in the marketplace," said Robert Murray, president of iProspect.   Optimize sites for search success September 15, 2008 With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their top tips.   Column Hide and seek in mobile search: Indexing and redirects can prevent a drawn out game Tim LaGrone, mobile search tactical lead, Outrider September 15, 2008 While shopping over Labor Day weekend, I decided to join some friends in Chicago on a whim. It was about 3:30pm, so I needed to act fast if I was to leave by the end of the day. So, as any mobile savvy person would do in this situation, I pulled out the trusty pocket PC in the middle of the store and headed to Google mobile for rates and schedules from St. Louis.   The DMNews Essential Guide to Search Engine Marketing Using Web analytics to optimize PPC campaigns Jeff Campbell, VP, production development and innovation, Resolution Media September 15, 2008 Insights and optimizations from Web analytics data hinge on analyzing timely, consistent and accurate/clean data. To provide complete and centralized views of site activity and conversions, all online advertising should be tagged with Web analytics URL tracking param­eters. Beyond tagging, there are numerous ways to use Web analytics data to optimize paid search (PPC) campaigns.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Google buys Korean blogging company

September 16, 2008 Today's News Google buys Korean blogging company Mary Elizabeth Hurn September 15, 2008 Google has bought Tatter and Company (TNC), a Korean blogging software firm. The move will likely increase the search giant's market share and presence in Asia. Financial terms of the deal were not disclosed.   JoS. A. Bank names new CEO Chantal Todé September 15, 2008 JoS. A. Bank Clothiers Inc.'s Robert Wildrick will retire as CEO and become chairman of the company's board. R. Neal Black will succeed Wildrick as CEO and also become director of the company.   WSJ.com adds to user experience Lauren Bell September 15, 2008 Looking to improve the user experience, The Wall Street Journal will unveil a redesign of WSJ.com. On the new site, subscribers will see a new "Heard on the Street" section, a new management section and expanded archive access.   New online data company BlueKai strives for quality, privacy Lauren Bell September 15, 2008 A new online data exchange, BlueKai, has launched with a mission to respect consumer privacy while providing targeted intent data. BlueKai partners with data sellers to gather anonymous shopping and research information, which it then auctions to advertisers, ad networks and publishers looking to place more targeted ads.   Financial newsletter subscriber list available September 15, 2008 Infocore has introduced the Accelerize Financial E-newsletter Subscribers list to the market. This file contains e-mail addresses of subscribers to the Accelerize Financial Newsletter.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Graco finds social a success Chantal Todé September 15, 2008 While parenting bloggers play a big role in Graco's new, integrated market­ing campaign that is rolling out to media outlets this week, the effort is just the latest example of the baby products marketer's growing commitment to social media.   The smile of success September 12, 2008 Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.   Today's lists and databases Horse.com September 16, 2008 New List - Horse.com - List Locators & Managers - Description: This file contains buyers from Horse.com, which offers horse equipment and supplies.   Direct Mail Credit Applications September 16, 2008 New List - Direct Mail Credit Applications - Interactive Marketing Solutions - Description: This file contains people who have responded to a direct mail solicitation for a catalog card. These sub­prime consumers may be responsive to other credit solicitations, cash advances, and incentive-based offers.   Banco Nuevo Spanish Credit Card Activations September 16, 2008 New List - Banco Nuevo Spanish Credit Card Activations - Specialists Marketing Services - Description: This file contains Spanish-speaking individuals who have activated a new credit card. This list was sourced from transactional data.   Backyard Flyer — Air Age Media September 16, 2008 New Management - Backyard Flyer — Air Age Media - RMI Direct Marketing - Description: This file contains sub­scribers to Backyard Flyer, a publi­cation of Air Age Media that covers news involving radio control airplane products. Subscribers to the magazine spend an average of $625 annually on their hobby.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. DMNews talks with Holly Pavlika, creative director, G2 Direct & Digital DMNews' executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing. Click here to listen.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.