DMNews Digital Insider: Kenshoo's CMO on Google, Zappos and search

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September 14, 2010 Check out DMNews on your smartphone Advertisement Mobile Strategy Webinar featuring AT&T's Rob Russell See how category leaders are building effective mobile strategies Discuss pros and cons of native mobile apps vs. mobile websites Learn most effective techniques to identify mobile user preferences Get case examples of best practice mobile website and app design. Register here Inside Digital Q&A: Aaron Goldman, CMO of Kenshoo Rose Gordon Kenshoo, an international vendor that provides a search engine marketing platform, named Aaron Goldman its CMO on September 13.   Latest News New technology at heart of Ford integrated campaign for 2011 Edge Ryan Chatelain Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media.   AMC names Rapp, Signal to Noise digital, direct AORs Kevin McKeefery Movie theater chain AMC Entertainment has named Signal to Noise its agency of record for digital marketing and Rapp its agency of record for direct and CRM after a competitive review. Both are Omnicom Group firms.   Google Instant will force marketers to use shorter terms, say experts Shahnaz Mahmud Google Instant, launched September 8 with the intention of quickening the search process for consumers, will force marketers to create shorter searchable terms on the Web, said industry experts.   NetChoice slams consumer data privacy measures Alex Palmer NetChoice has called out website privacy and taxation proposals before Congress, saying they would damage online advertising and publishing. A federal privacy proposal from Rep. Bobby Rush (D-IL) and a discussion draft from Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) shared the top spot on the list.   SyFy to use Shazam for mobile consumer interaction, sweepstakes Shahnaz Mahmud NBC Universal's SyFy network will offer consumers mobile downloads of its programming and bonus scenes for the upcoming season finales of 'Eureka' and 'Warehouse 13.' The initiative includes a sweepstakes component, which will also launch September 10.   Shop.com, WhiteFence begin consumer deals partnership Alex Palmer Shopping comparison site Shop.com began a partnership with home services portal WhiteFence on September 10 to help consumers find deals on household services.   Opinion Tread carefully in era of Google Instant Search Ammon Brown Google's new Instant Search, the nifty feature that updates search results as you type a query, represents an interesting leap in user experience and ostensibly helps users find results faster.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Three ways to boost site-wide relevance and conversions Pete Olson Search marketers spend plenty of time and money on their campaigns, but how much of it is wasted? Whether visitors enter a site at the homepage or through a product, landing or content page, marketers must make the experience relevant.   From DMNews' Direct Line Blog 10 startups win PepsiCo support Frank Washkuch September 09, 2010 PepsiCo has named the winners of its first PepsiCo10 incubator program, which is matching its brands with media, communications and technology entrepreneurs to create digital media and social marketing programs. Here's no surprise: many of the winning companies operate under the direct marketing umbrella.   more »
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