DMNews: Wendy's searches for new ad agency

June 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Lower Marketing Costs & Increase Market Share Learn how Multilateral Online Marketing (SEO, PPC, Video, Email) can drive new sales via the Internet, even in tough economic times. Our free guide reveals online marketing tactics that provide immediate results, increased leads & measurable ROAS. Download Free Guide - www.fathomseo.com/battleplan-guide Today's News Wendy's searches for new ad agency Dianna Dilworth May 29, 2009 Wendy's International, part of Wendy's/Arby's Group, is reviewing its national advertising agency relationships. The first phase of the agency review will focus on finding a lead agency to integrate the brand's advertising, media planning, digital and restaurant activation. The second phase will focus on multicultural marketing, media buying and PR.   New Microsoft engine Bing vies for SEM share Nathan Golia June 01, 2009 On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.   Sears testing new store format tied to online shopping Chantal Todé May 29, 2009 Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the other in bricks and mortar retail. MyGofer "is a completely new shopping experience that offers the best of online and bricks and mortar," said Brenda Storch, a company spokeswoman. The concept is more than a buy online and pick up in store strategy, Storch continued.   RightNow helping clients get social Lauren Bell May 29, 2009 RightNow Technologies has joined the growing field of CRM providers offering social network monitoring to clients. Cloud Monitor, part of RightNow's latest service suite upgrade, tracks consumer comments on Twitter and YouTube and feeds these data into the user company's CRM system.   Editorial: Marketers must adapt to new expectations Cara Wood June 01, 2009 From the buzz around backyard gardening and DIY culture to the increasing popularity of coupons, 'staycations' and fuel efficiency, it's clear that broke is the new black. And, with penny-pinching en vogue, some customers are easing into new market expectations.   Direct Media has new b-to-b audio list May 28, 2009 Direct Media's BtoB List Management Group has been awarded management of the Live Sound International Magazine postal and e-mail lists. The monthly magazine reaches stakeholders in the the sound reinforcement, installation and live event industry.   In This Week's Print Edition Local marketing shifts to digital Lauren Bell, Dianna Dilworth According to The Kelsey Group's Annual Forecast, local advertising is shrinking. In 2008, the market size of the US local media and advertising market was estimated at $155.3 billion.   Studies: Banks should focus on trust post-financial crisis Lauren Bell The world's ongoing economic issues have taken their toll on consumers' view of banks, and new reports from Forrester Research, S1 and other firms are now backing up the anecdotal evidence that banks are suffering from a CRM crisis.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases Horticlub Gardening & Seeds MOB French and English (WH Pwerron) New list — Horticlub Gardening & Seeds MOB French and English (WH Pwerron) — Allegro Direct — This file contains catalog and Web site mail order buyers of gardening products, mostly seeds. The list is predominately mid- to upper-income females. Prospects are also home owners, with time for travel and other hobbies.   Chiropractors at Home Address — Mail Order Buyers PCS New list — Chiropractors at Home Address — Mail Order Buyers PCS — PCS Mailing List Company — This file contains chiropractors, who diagnose and treat patients with musculoskeletal or nervous system problems and work to relieve pain and improve general and overall health. Many chiropractors specialize in areas such as sports injuries, back pain, nutrition, orthopedics, or pediatrics. This file is 75% male.   DRG Master Crafts and Needlework Statement Program New insert program — DRG Master Crafts and Needlework Statement Program — ALC — This program places inserts in statements from DRG, a leading publisher of magazines and books specializing in quilting, knitting, crocheting, sewing, plastic canvas and more. These prospects are 50 years of age on average and have an average household income of $50,000. They are mostly home owners who reside in single family homes.   Kat House with Kids Mail Order Buyers New management — Kat House with Kids Mail Order Buyers — SMD Media Services Inc. — This file contains young families with kids and pets, including cats and dogs. These direct mail buyers have purchased a full spectrum of services and/or products for themselves or a family member like books, CDs, magazines and electronics. Many have two or more credit cards and spend an average of $36.21.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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