DMNews: E-mail lists cost less: Worldata

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October 12, 2009 Check out DMNews on your smartphone  Today's News E-mail lists cost less: Worldata Carol Krol October 09, 2009 Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. Consumer e-mail exhibited the largest price decrease. Most other categories are stabilizing after reaching bottom, said Jay Schwedelson, VP at Worldata.   Potter remarks take on do-not-mail movement Kate Muth October 09, 2009 Postmaster General John Potter took on proponents of do-not-mail legislation last week, saying that mailed ads help fund the USPS.   DMA hits board member Pike with cease-and-desist Carol Krol October 09, 2009 Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel.   Epsilon partners with Air2Web on mobile integration Mary Elizabeth Hurn October 08, 2009 Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.   Editorial: Simplicity helps in integrated age Cara Wood October 09, 2009 Often simple ideas are the ones that resonate with your audience and end up defining your brand. Think JetBlue's customer bill of rights, LL Bean's return policy, or Apple's user manual. In the last week, many brands enhanced their communication strategies.   From the Print Edition Digital marketing shift speeds up Chantal Todé CDW and Ikea demonstrate shift in traditional marketers toward digital   Dickies selects GS&P as its AOR Dianna Dilworth Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.   Web Weekly Five questions for: Lisa Lynn, director of marketing and communications at UPS UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.   more » Today's lists and databases AAPA E-mail AAPA E-mail - Medical Marketing Service - Description: This file contains physician assistants. It includes both members and non-members of the AAPA, a national association for these professionals.   David C. Cook Product Buyers David C. Cook Product Buyers - Bush Company Inc - Description: This file contains adult individuals and churches from Protestant, Evangelical and Mainline denominations. These include pastors, Sunday school directors, teachers and church staff   Architects and Designers Portal Architects and Designers Portal - ListSolutions - Description: This file contains creative design professionals who are responsible for planning, designing, and overall management of residential and commercial projects. Suggested usage includes building materials, home décor, artwork, furniture, design tools, office supplies, software, technology offers and trade publications.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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