DMNews: Campaign counts down to final installment of '39 Clues' children's series

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July 26, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Today's News Campaign counts down to final installment of '39 Clues' children's series Ryan Chatelain Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'   American Family Insurance creates social game to reach core demographic Shahnaz Mahmud American Family Insurance has created its first social game, I-AM-FAM, in an effort to reach its main demographic, who are active users in the gaming space.   AOL creates online marketing hub for politics Shahnaz Mahmud AOL launched a web portal, AOL Advertising Politics, on July 22, targeting politicians interested in online display advertising, beginning with the 2010 election season.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Does iAd open more targeted options? Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question   Marketing shifts to social media T3's chief executive Gay Gaddis speaks about maintaining independence, agency culture and more   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Agencies turn attention to China Rose Gordon While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.   more » Today's lists and databases Estrela Health & Beauty Enthusiasts Management Estrela Health & Beauty Enthusiasts Management - Management - This file contains individuals who have filled out an extensive questionnaire, providing us with information on their demographic, psychographic and geographic characteristics.

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