Thursday, November 27, 2008

DMNews: Starbucks names BBDO NY AOR

November 27, 2008

Advertisement



Today's News


Due to the Thanksgiving Holiday, DMNews will not be publishing an iMarketing News Daily newsletter on Friday, November 28. It will resume December 1.

Starbucks names BBDO NY AOR

Dianna Dilworth November 26, 2008

After the breakup with Wieden & Kennedy — in which the agency dumped the brand, rather than vice versa — Starbucks has selected Omnicom agency BBDO New York as its agency of record. The decision followed a competitive review.
 

Overstock.com offers bailout contest

Bryan Yurcan November 26, 2008

Overstock.com this week announced a marketing ploy inspired by news headlines: The online retailer said it would pay off $50,000 of the debt of the winner of its "Overstock.com Family Bailout" plan.
 

Shoppers spending less, looking for more bargains

Nancy Kearney November 26, 2008

More than half of Americans — 56.7% — say they will be spending less this holiday due to the economy, but one in five — 22.8% — still plan to be out in the shopping fray on Black Friday, according to the latest American Pulse survey by BigResearch.
 

Customer reviews to guide Amazon marketing

Bryan Yurcan November 26, 2008

Amazon.com said it will use customer-generated reviews to market popular items during the holiday season.
 

ExampleMotion.com partners with Mulberry Marketing

Dianna Dilworth November 26, 2008

ExampleMotion.com, a new San Francisco-based file sharing Web site for the legal industry, has selected Mulberry Marketing Communications to handle all of its marketing efforts.
 

Continuity club members list now available

November 26, 2008

Lighthouse List Company has introduced the AmeriStyle — Continuity Club Members list to the market. This list is comprised of continuity club members.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Creative solutions from Wellpoint, AstraZeneca and Wet International Inc.

November 24, 2008

Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.
 

Stores' hopes hinge on Thanksgiving lift

Chantal Todé November 24, 2008

Thanksgiving weekend, consid­ered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of interest in shopping recently. Compounding matters, retailers face a shorter holiday shopping season than normal, with Thanksgiving coming late in the month.
 

Today's lists and databases

American Blinds, Wallpaper and More

November 27, 2008

New Management - American Blinds, Wallpaper and More - Statlistics - Description: This file contains wealthy individuals looking to furnish, redecorate and/or improve their homes.
 

Male Offers - Enhancement Buyers

November 27, 2008

New List - Male Offers - Enhancement Buyers - ListData - Description: This file contains people who have sought out and purchased male enhancement supplements from MaleOffers.com.
 

Rick Rewards Opportunity Buyers

November 27, 2008

New List - Rick Rewards Opportunity Buyers - Macromark Inc. - Description: This file contains buy­ers who work from their home and are constantly looking for new ways to make money.
 

Monta - Autopro

November 27, 2008

New List - Monta - Autopro - Peppermill Marketing Inc. - escription: This file contains Spanish speaking purchasers of car ramps.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read. 

FREE WHITEPAPERS






DMNews Jobs Market


Merkle, DMNews celebrate agency's 20 years

Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.



Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

Wednesday, November 26, 2008

DMNews: Google, Yahoo still top, says Nielsen

November 26, 2008

Advertisement



Today's News

Google, Yahoo still top, says Nielsen

Mary Elizabeth Hurn November 25, 2008

Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.
 

Virginian-Pilot enters cost-saving mode

Lauren Bell November 25, 2008

The Virginian-Pilot, a Norfolk-based newspaper with a weekday circulation of around 175,000, will cut 10% of its work force and some of its publishing operations by the end of the year. At least 125 jobs will be lost through layoffs and the closing of satellite publications.
 

RDA launches multimedia partnership with Rick Warren

Lauren Bell November 25, 2008

Reader's Digest Association (RDA) has finalized plans with celebripastor Rick Warren to create a new membership-based business segment. "Purpose Driven Connection," named after Warren's "Purpose Driven Life" book, delivers a quarterly magazine, DVD and study materials to members for a $29 fee.
 

JamBase finds e-mail monetization in new ExactTarget e-mail ad platform

Dianna Dilworth November 25, 2008

Since its ad network partner, Google Ad Manager, and its e-mail service provider (ESP), ExactTarget, integrated into one platform last week, JamBase is now running ads inside of its e-mails.
 

Movers list now available

November 25, 2008

NobleVentures has introduced the Pre Movers — Movin' On list to the market. This list contains individuals who have joined an online forum devoted to topics such as moving help, finding new apartments and packing tips.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Tracking consumer behavior

Mary Elizabeth Hurn November 24, 2008

GroupM's Rob Norman discusses a 'philosophical' advertising shift.
 

Marketers must leverage the unique aspects of mobile

Bryan Yurcan November 24, 2008

As mobile marketing meanders through its early stages, experts say that busi­nesses should learn to take advantage of the unique platform it offers, rather than transposing marketing methods from other channels onto it.
 

Today's lists and databases

SmileMakers - Church Edition Buyers

November 26, 2008

New List - SmileMakers - Church Edition Buyers - Rickard List Marketing - Description: This file contains people interested in religious offers.
 

American Society for Training and Development

November 26, 2008

New E-mail - American Society for Training and Development - Direct Media Inc. - Description: This file contains profes­sionals from a variety of fields who have inquired about training products and services from the American Society for Training and Development.
 

Association for Facilities Engineering

November 26, 2008

New List - Association for Facilities Engineering - True North List Marketing - Description: This file contains facility engineer and maintenance personnel contacts.
 

Vets First

November 26, 2008

New List - Vets First - Direct Media - Description: This file contains donors to Vets First, an organization which raises money to support the needs of the US vet­erans community.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read. 

FREE WHITEPAPERS






DMNews Jobs Market


Merkle, DMNews celebrate agency's 20 years

Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.



Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

Tuesday, November 25, 2008

DMNews' SearchBuzz: Honey, I shrunk the SEO results

November 25, 2008

Latest developments in search marketing, from the editors of DMNews:


Feature

Honey, I shrunk the SEO results

Sara Holoubek November 24, 2008

If there is anything sacred to the Internet marketer, it is the search engine results page for key terms. As paid search, display and e-mail campaigns come and go, organic search results are earned over time, and worn like stripes in a monthly position analysis report.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Retailers' search spend up in Q4

Lauren Bell November 24, 2008

A recent SearchIgnite report reveals that retail search spend has grown in anticipation of fourth quarter holiday sales. Year over year, multi-channel retailers have increased their US search spend by 33% so far in Q4 2008, compared with spending at this time last year.
 

T-Mobile and Yahoo team up for mobile search partnership

Dianna Dilworth November 20, 2008

T-Mobile USA and Yahoo have partnered for a mobile search deal. As of today, Yahoo OneSearch will power mobile Internet searches made through T-Mobile's new Web2goSM service.This new offering will increase the inventory for Yahoo's mobile search engine, as well as for display ads.
 

Citysearch releases increased functionality on Web and mobile

Mary Elizabeth Hurn November 19, 2008

Online local guide Citysearch has released its new version of Citysearch.com with improved local, social and mobile aspects. The company, an operating business of IAC, is expanding its coverage from 140 local city guides to over 75,000 cities and neighborhoods nationwide.
 

Yahoo's Yang to step down as CEO

Mary Elizabeth Hurn November 18, 2008

Jerry Yang, Yahoo's co-founder, is resigning his post as CEO pending his successor's appointment. He will return to his former role, "Chief Yahoo," and will remain on the board of directors. Yang took on the position in June 2007 at the board's request.
 

Column

Advertising: Deliberate encroachment on the right to privacy?

Joe Ruck, CEO, BoardVantage November 24, 2008

Analysis and user profiling is not a new concept within consumer advertising, but the major search engine companies have upped the ante so that this practice now presents a very different and far more serious threat toward consumer privacy than ever before.
 

The DMNews Essential Guide to Search Engine Marketing

Trademark bidding: Sneaky or smart PPC strategy?

Brian Combs, founder, SVP and chief futurist, Apogee Search November 24, 2008

Trademark bidding is a debated search strategy in which one company bids on its competitors' name or trademarked terms in pay-per-click (PPC) campaigns. Google search "Ford F-150," and ads for Toyota Tundra appear in addition to Ford.
 



Advertise
For details of how to advertise in DMNews SearchBUZZ!, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here.

Unsubscribe
To unsubscribe from DMNews SearchBUZZ! click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

DMNews: EV SSL adoption reaches new heights for security

November 25, 2008

Advertisement



Today's News

EV SSL adoption reaches new heights for security

Dianna Dilworth November 24, 2008

Online security is getting more important to e-commerce sites and online banks, as more businesses are adopting practices to protect consumers.
 

AT&T restructures ad business unit

Dianna Dilworth November 24, 2008

AT&T Inc., owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels.
 

Direct mail volume from banks on the rise

Chantal Todé November 24, 2008

Direct mail offers sent by banks to current customers rose 42% in the third quarter when compared to the second quarter, according to new research from Mintel Comperemedia. The sharp increase in retention direct mail can be attributed to banks' efforts to communicate with and reassure their customers on the heels of the worst financial crisis in years.
 

Survey: Holiday shoppers keeping tight reins on spending

Bryan Yurcan November 24, 2008

Retailers will have to work even harder for a budget-conscious consumer dollar this holiday season, according to Accenture's 2008 holiday shopping survey.
 

Newport News buyers list now available

November 24, 2008

Direct Media Inc. has introduced the Newport News Clearance Buyers list to the market. This list contains people who have purchased apparel from Newport News catalogs.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Drive medical devices

November 24, 2008

Successful marketing of medical devices — large and small — means getting doctors on board before targeting consumers.
 

Make the most of e-mail marketing

November 24, 2008

Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.
 

Today's lists and databases

Interweave New Titles

November 25, 2008

New List - Interweave New Titles - Millard Group - Description: This file contains subscrib­ers to Interweave magazines Beadwork, Crochet, Drawing, Handwoven, Knits, PieceWork, Spin-off and Stringing.
 

Health Solutions - Menopause

November 25, 2008

New List - RGV Expo - Health Solutions - Menopause - Infinite Media - Description: This file contains mostly women who are concerned about their health and well being and are dealing with health issues related to menopause.
 

Hybrid Car Owners

November 25, 2008

New List - Hybrid Car Owners - NobleVentures - Description: This file contains energy conscious hybrid car owners with an interest in supporting the environment.
 

TravelSmith Package Insert Program

November 25, 2008

New Insert - TravelSmith Package Insert Program - Belardi/Ostroy - Description: This file contains wealthy buyers of clothing, luggage, and other travel accessories.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read. 

FREE WHITEPAPERS






DMNews Jobs Market


Merkle, DMNews celebrate agency's 20 years

Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.



Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.