| News about digital retail commerce |  |
| Customer Experience & Conversion |  |  | | - E-commerce at 18: A look back at the early days
The general consensus is that the first e-commerce transaction took place in 1994, a year before Netscape became the first Internet company to go public, spawning an industry that seems to have grown at warp speed since, investment veteran Michael Zeisser said in his keynote speech at Shop.org's Annual Summit. Among his top lessons learned in the years since: "In our industry, there are no second chances." Shop.org Blog (9/11)      - 3 big players share online retail insights
 Making the most of available data, leveraging customers' online identity and forging the right partnerships are key steps in boosting online retail sales, executives from Facebook, Google and ShopRunner told attendees at Shop.org's Annual Summit. EcommerceBytes (9/13) - Don't let lack of speed kill your website
Performance is a key component of evaluating an e-commerce site, and recent studies show consumers have less and less tolerance of slow-moving sites, EdgeCast Networks Vice President Ted Middleton said at Shop.org's Annual Summit in Denver. "Good performance has become the golden ticket, while poor performance can convey a lack of size, sophistication, security and service capabilities," he said. Shop.org Blog (9/12)  |
This white paper offers the key insights retailers are looking for when determining the best ways to provide the personalized experience consumers are looking for from retailers' mobile strategies. Learn how to effectively reach shoppers via mobile devices and which mobile technologies to deploy. Download. | |
| Omnichannel & Multichannel Retail | | | | - Digital drives changing definition of service at Nordstrom
The goal of providing superior customer service hasn't changed, but the definition of customer service is changing as retailers shift to omnichannel models, Nordstrom President Jamie Nordstrom said at the Shop.org Annual Summit. While stressing the ongoing importance of brick-and-mortar stores, Nordstrom also said he sees most of the retailer's future growth coming from e-commerce. The Denver Post (9/13), Shop.org Blog (9/12) - Shay: Swipe fees are a "lose-lose-lose" proposition
Swipe fees charged by MasterCard and Visa rival health care costs in terms of their impact on the bottom line for retailers and other small businesses, and they particularly impact online retailers where credit cards are the most commonly used form of payment, NRF CEO Matthew Shay said at Shop.org's Annual Summit. NRF is fighting a proposed $7.25 billion settlement, a deal Shay says is bad for retailers, consumers and competition. Retail's BIG Blog (9/12) - M&S touts success of multichannel moves
U.K.-based retail icon Marks & Spencer has invested in new multichannel strategies aimed at keeping up with tech-savvy core customers at home and abroad, director David Walmsley told Shop.org Annual Summit attendees. His short list of tips for success starts with obsessing about who your customers are and what they care about. Shop.org Blog (9/11)  | |  | | | How to Convert Non-Responding Shoppers to Loyal Customers through Personalization
In the sixth installment of Certona's Personalization Metrics series, readers can learn: the value of those who respond to site recommendations, how to enhance the shopping experience and test strategies to help increase the percentage of your most valuable customer segment. DOWNLOAD NOW | |  | |  |
| Digital Marketing | | | | - The mind behind the brand-changing Neiman Marcus book
Luxury retailer Neiman Marcus undertook an overhaul of "the book," its iconic catalog, in 1996 and the book has been evolving since, creative director Georgia Christensen said at Shop.org's Annual Summit, turning it from a typical publication into a collectible that's helped re-energize the brand. "We work in an amazing industry and the stakes are high, and the possibilities with creativity are endless. It will show in the end when everything is firing on all cylinders." Shop.org Blog (9/12) - Analytics action hero shares his secrets
Too many online retailers don't use all the available data to measure their sites' performance, getting stuck in "Setupland" when they need to move to "Actionland," said Adobe's Brent Dykes. Author of the recent "Web Analytics Action Hero," Dykes shared the five steps to analytics success at Shop.org's Digital Retail Boot Camp. Shop.org Blog (9/11) | | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for fashionarchive@gmail.com
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