DMNews: Now you can create email marketing messages

October 20, 2008 Advertisement Email Marketing Goes Social Now you can create email marketing messages that subscribers can easily share to social networks. Silverpop's new white paper shows you how to create powerful email campaigns that can go socially viral. Download your copy from Silverpop today! Today's News Microsoft files lawsuit against DHL Bryan Yurcan October 17, 2008 Microsoft is suing DHL for $2 million, relating to an incident last year in which 21,000 Xbox 360 systems were damaged during a train derailment. The lawsuit, filed in US District Court in Seattle, claims the damage resulted in "impact damage, wetting, pilfering, and shortage" to the popular video game consoles.   Toys 'R' Us seeks loyalty with new rewards program Lauren Bell October 17, 2008 Toys "R" Us has launched a new loyalty program, Rewards "R" Us, timed for a holiday shopping boost. Rewards "R" Us members will be eligible for special deals and promotions, as well as members-only shopping hours during sales and store events.   Alpinist ceases publication Lauren Bell October 17, 2008 Alpinist, a quarterly devoted to alpine-style mountain climbing, is suspending operations for its magazine, Web site and film festival due to financial concerns. The six-year-old glossy claimed a circulation of 9,000 and 50,000 unique site visitors each month.   InfoWorx adds in-house telemarketing Mary Elizabeth Hurn October 17, 2008 DRTV agency InfoWorx has added in-house telemarketing to its roster of services. The company also offers infomercial TV production and media buying. Omaha, NE-based voice solution provider Prairie Interactive Messaging will provide the backend call centers.   Watercooler extends partnership with Hulu, broadcast networks Mary Elizabeth Hurn October 20, 2008 Watercooler Inc., a platform that enables sports and TV fans to engage with their favorite teams and shows within social networks, has expanded its partnership with online video service Hulu to use its new player for full-screen shows from Fox and NBC.   Tracking, research, can illuminate industry Cara Wood October 20, 2008 At last week's Direct Marketing Association's annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and national borders. I was inspired to step outside of the traditional business arena for some fresh perspec­tive. Despite spending the week in Nevada's desert, I reflected on something aquatic: The crystal jelly, a glowing sea animal studied by this month's Nobel Prize in Chemistry honorees.   Grandparents list available October 17, 2008 Infinite Media has introduced the Hey Grandma It's Me list to the market. These are grandparents of children and young adults.   DMNews Video DMNews' Cara Wood talks with G2 Worldwide exec Larry Kimmel at DMA 08 October 15, 2008 DMNews editor in chief Cara Wood discussses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.   DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Retail innovates in hard times Chantal Todé October 20, 2008 While financial and economic news is bad for both consumers and businesses these days, the retail sector is being hit especially hard. However, amid the sales drops and predictions for a dismal holi­day season, there are signs that a few retailers haven't been stopped dead in their tracks by the finan­cial turmoil and are moving ahead with innovative projects.   Viral video adoption to rise 70%, survey says Jonathan Mack October 17, 2008 According to a new Feed Company survey, marketing agen­cies are paying more attention and are willing to pay more money for viral video.   Today's lists and databases Junonia October 20, 2008 New Management - Junonia - The Millard Group - Description: This file contains women who have purchased plus-size apparel from the Junonia catalog. They have an average income of $75,000.   Fiscal Fair Tax Conservative Advocates & Donors October 20, 2008 New List - Fiscal Fair Tax Conservative Advocates & Donors - St. Aubyn Media - Description: This file contains conserva­tive advocates of the belief that people should only be taxed on new goods and services, not on their annual income.   5.1 Million Recession Resistant Small/Midsize Businesses October 20, 2008 New List - 5.1 Million Recession Resistant Small/Midsize Businesses - MidAmerica Lists Inc. - Description: This file contains people at small, savvy businesses that invest during economic downturns.   America's Conservative Evangelical Christians October 20, 2008 New List - America's Conservative Evangelical Christians - Political Fundraising Lists - Description: This file contains conserva­tive individuals who have close ties to both religion and government.   Classifieds Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 30 under 30 Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side. To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 17. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
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