DMNews: IBM to acquire Unica for $480 million

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August 16, 2010 Check out DMNews on your smartphone Advertisement: Today's News IBM to acquire Unica for $480 million Ryan Chatelain Waltham, MA-based Unica has more than 1,500 clients, including Best Buy, eBay and ING. Its 500 employees will be integrated into IBM's software solution group. Earlier this year, Unica acquired Pivotal Veracity, an e-mail deliverability and optimization firm, for $17.8 million.   Leukemia & Lymphoma Society launches mobile giving campaign Shahnaz Mahmud The Leukemia & Lymphoma Society launched a 10-day mobile giving initiative August 16. The organization worked with mGive, a mobile donations provider, on the effort.   Statlistics releases design file to market Statlistics has released the Interior Design list to the market.   From the print edition Recruitment for the best Shahnaz Mahmud Colleges turn to myriad marketing tactics at a time of soaring enrollment   Smart practices for b-to-b newsletters Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Ministry Marketplace Resource Guide Ministry Marketplace Resource Guide - McCarthy Media Group - This file contains chapel staff who intend to buy

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