 | February Brand Summit Updates February 5-8, 2012, Bonita Springs, FL  | Keynote Address: Jen Sey, SVP marketing for Dockers, reveals how the Dockers brand leveraged the most traditional "event" media — The Super Bowl — to create a digital firestorm for Dockers, and how the brand turned its marketing approach upside down in the last two years by prioritizing all aspects of digital, ecommerce, traditional digital, and social to maintain its iconic status. | | | | Dinner Address: Dan Lyons, Newsweek's technology editor, penned "The Secret Diary of Steve Jobs," a witty, entertaining, and insightful blog that became a must-read in Silicon Valley and beyond. In the persona of "Fake Steve," Lyons produced hundreds of articles about Apple and developed a deep understanding of the company's success. Join us as he demonstrates what brands can learn from Apple. | | | | Insight Address: Online display advertising has become cluttered with decreasing ad quality. IPG Media Lab and SAY Media partnered to quantitatively test the hypothesis that a "clean" site produces more value for advertisers, a better user experience, and higher CPMs through increased quality and scarcity. Join us as Tim McAtee, IPG's research director, presents one of the first data sets of its kind at the iMedia Summit. | | |  | | | Event Coverage | ARTICLES | By Rich Razgaitis 5 steps to success with daily deals
If you're a business owner, it's important to be prepared prior to running an online deal. You can easily find success with group buying by following these guidelines. | | By Adam Grenier 4 mobile lessons big brands can learn from startups
More and more big brands are building mobile campaigns, but many of them don't represent substantial solutions for their customers. Here's where they're going wrong. | | BLOGS | By Amanda Van Nuys Mobile Engagement Can Drive Significant Holiday Spending This Year
On the Eve of Black Friday, I walked by a long line circling Best Buy in San Jose, CA. Hundreds of people--young and old--were waiting patiently for the electronics giant to open their... | | | | | Upcoming Events | | Event Photos | | |
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