DMNews: BPA Worldwide tweaks publishers' widget

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January 7, 2010 Check out DMNews on your smartphone Advertisement: Today's News BPA Worldwide tweaks publishers' data widget Carol Krol Media auditor BPA Worldwide has refined the publisher widget it launched in early December based on customer feedback, DMNews has learned.   Tourism Ireland launches mail campaign to woo US travelers Mary Elizabeth Hurn Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.   Epsilon taps Stein as EVP, digital Kevin McKeefery Data services company Epsilon hired Eric Stein last month as EVP of digital strategy. He joined the agency from Google, where he most recently directed two DoubleClick integration projects following its acquisition by the search giant.   Pitney Bowes: Many mailers not taking advantage of Postal Service mandate changes Frank Washkuch One-third of the respondents to a Pitney Bowes Business Insight survey said they use manual updating procedures when mail is returned to them from the National Change of Address or Address Change Service methods due to incorrect recipient addresses.   Media vet Rutman handling Ad Council media Nathan Golia The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department, effective January 4. He is working to secure donated media support for the organization's campaigns.   MTV Networks picks Crisp Wireless to create rich media mobile units Dianna Dilworth MTV Networks is working with Crisp Wireless, a mobile ad company, to create rich media units on its mobile WAP sites. The partnership, struck last month and announced January 5, has extended MTV's mobile ad unit offerings to include rich media and custom ad design.   MeritDirect gets Neutron b-to-b list Neutron Industries, a provider of cleaning products for businesses, awarded MeritDirect management of its mailing list on January 1. The previous manager was Direct Media.   From the print edition Take advantage of drop-shipping, copalletization and commingling to save money Rich Cicha, director of mailing services and logistics, Direct Group Ever since the Postal Accountability and Enhancement Act of 2006 became law, mailers have had two questions: "What's the Consumer Price Index?" and "How much additional postage will I now have to pay?" For the first time in many years, the USPS won't raise first-class or standard-mail postage rates in 2010. But savvy application of some postage-saving techniques could push even more cash to your bottom line while actually enhancing delivery.   Use rate freeze as a time to test new strategies and technologies John Mabus, owner, Mabus Agency All of us direct mail junkies received an early holiday gift when USPS Postmaster General John Potter announced a postage rate freeze for 2010. According to a statement released in October, the Postal Service wants to build long-term direct mail revenue. I personally salute this decision as an economic development tool.   Today's lists and databases VectorVest E-mail Masterfile New e-mail list — VectorVest E-mail Masterfile — MetaResponse Group — This file contains active investors, stock traders and option traders. These users are sophisticated, PC-savvy traders, as well as high-income, high net-worth individuals with an average household income of $227,000. Buyers spend an average of $645 or more yearly on the VectorVest system.   GLP Auto Dealer Prospect Database New list — GLP Auto Dealer Prospect Database — McCarthy Media Group — This file contains vehicle owners who may looking for a new or used energy efficient car or truck. It is 90% male. Prospects have an average income of $61,000.   Internet Sweepstakes Center New list — Internet Sweepstakes Center — Interactive Marketing Solutions — This file contains people who enter contests and sweepstakes online. It is 60% female. Average income of prospects is $43,000 and average age is 38.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Tourism Ireland launches mail campaign to woo US travelers

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January 7, 2010 Check out DMNews on your smartphone Advertisement Preference Management Is Critical for Relevant Communications In a recent analyst survey, decision makers responsible for customer communications ranked preference management as a key factor in planning their 2010 communications. But 2/3 of those companies lack the technology to capture, manage, and honor consumer preferences across their organization. With SoundBite's Preference Management Solution, you can! Start your planning with our free toolkit >> News Tourism Ireland launches mail campaign to woo US travelers Mary Elizabeth Hurn January 06, 2010 Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.   Atkins launches sampling campaign to grow e-mail database Mary Elizabeth Hurn January 04, 2010 Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.   EDiets.com makes Mercury Media ad AOR, with focus on direct response Nathan Golia January 05, 2010 EDiets.com named Mercury Media its advertising AOR on January 4. Mercury will handle direct response media buying for the diet Web site, with a focus on analyzing the data brought in from the various channels.   Capital Hospice hires DirectMail.com to boost donations Kevin McKeefery January 05, 2010 Capital Hospice, a Washington, DC-based nonprofit, has tapped DirectMail.com to manage its $2 million traditional mailing budget. The agency, which won a competitive review for the account, will handle all creative and production tasks.   Home Depot taps MRM for digital, CRM Kevin McKeefery January 04, 2010 Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide.   Pepsi abandons Super Bowl in favor of CRM Frank Washkuch January 04, 2010 Britney Spears, Cindy Crawford and Ozzy Osborne all have appeared in Pepsi Super Bowl ads. But this year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.   SMS gets North American Affinity lists January 04, 2010 North American Affinity Clubs awarded Specialists Marketing Services management of its lists January 1.   Column Racing to relevancy: three hurdles to customer insight Andy Cutler, chief strategy officer of Mercury January 06, 2010 The relevance of your marketing message is the most powerful driver of marketing success. You can have a great offer, but if the product does not interest the consumer, your message will be ignored. The main thing is to understand needs and preferences at the customer level.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Advertisement Preference Management Is Critical for Relevant Communications In a recent analyst survey, decision makers responsible for customer communications ranked preference management as a key factor in planning their 2010 communications. But 2/3 of those companies lack the technology to capture, manage, and honor consumer preferences across their organization. With SoundBite's Preference Management Solution, you can! Start your planning with our free toolkit >> 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.