Friday, January 30, 2009

DMNews: WPP, Omniture form strategic partnership

January 30, 2009

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Today's News


WPP, Omniture form strategic partnership

Chantal Todé January 29, 2009

With an eye toward providing clients with more effective insights across digital and traditional media channels, media holding company WPP Group and Web analytics solutions provider Omniture have entered a strategic partnership.
 

Index: Significant drop in list rental prices

Bryan Yurcan January 29, 2009

There was a significant decline in the rental prices of lists for most major categories, according to the Worldata Winter 2008 list price index.
 

GSI, Innotrac deal is off

Chantal Todé January 29, 2009

E-commerce and multichannel solutions provider GSI Commerce Inc. and e-commerce fulfillment and customer care services provider Innotrac Corp. have agreed to terminate their previously announced merger agreement because of current prevailing market valuations.
 

Reader's Digest Association to cut work force

Nancy Kearney January 29, 2009

Reader's Digest Association plans to trim about 280 positions, or about 8% of its 3,500 member work force, and also will implement unpaid time off for remaining employees.
 

Nike Women debuts integrated campaign in Asia Pacific region

Dianna Dilworth January 29, 2009

Nike Women has launched a new integrated campaign in the Asia Pacific region. The campaign, called "Be Transformed," was created in conjunction with digital agency AKQA San Francisco, Nike's AOR for the Asia Pacific region.
 

Pup-Peroni reaches out to dog owners

Lauren Bell January 29, 2009

Del Monte's Pup-Peroni dog snack has launched a new, multichannel campaign with agency Draftfcb.
 

Environment-friendly consumers list now available

January 29, 2009

Infinite Media has introduced the Eco Friendly Consumers - Hybrid Purchasers list to the market. This list is composed of environment-conscious individuals who plan to buy a hybrid vehicle in the near future.
 

In This Week's Print Edition

Making strong connections

Lauren Bell January 26, 2009

Engauge's Crawford explains how she brings things together for her agency
 

Today's lists and databases

Insurance Companies of America Professionals Mailing List

January 30, 2009

New Selects - Insurance Companies of America Professionals Mailing List - Acton International Ltd. - Description: This file contains executives and professionals in the insurance industry.
 

Allen Brothers - The Great Steakhouse Steaks

January 30, 2009

New List - Allen Brothers - The Great Steakhouse Steaks - Estee Marketing Group - Description: This file contains customers of Allen Brothers, which provides fine meats through catalogs.
 

Business Professionals and Executives Masterfile

January 30, 2009

New List - Business Professionals and Executives Masterfile - V12 Group - Description: This file contains top-level executives and professionals from a variety of fields.
 

America's Businesses Financial Group Life Insurance

January 30, 2009

New List - America's Businesses Financial Group Life Insurance - The Services Group - Description: This file contains people who have bought individual life insurance.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.


DMNews Global Creative Jam & Caples Awards

EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH FEBRUARY 2
ACT NOW & SAVE $100


March 19, 2009 in New York, NY

Vail

Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable

Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Seeking Submissions for 2009 Essential Guide to Search Marketing

The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information.

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read.

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© 2009 Haymarket Media Inc.

Thursday, January 29, 2009

DMNews' Database Weekly: Transplace turns to Leadlife to build, manage leads


January 29, 2009

Advertisement

Predictive Analytics World - Bigger Wins!

This February, you will learn how Fortune 500 companies are translating data into dollars through Predictive Analytics. Focused on both the strategic opportunity and tactical execution, Predictive Analytics World will set the stage for your own success by showing you how companies like Amazon.com, Charles Schwab, Chase and 3M are using predictive analytics for merchandising, marketing, risk management and customer lifecycle optimization.

http://www.predictiveanalyticsworld.com/


News


Transplace turns to LeadLife to build, manage leads

Lauren Bell January 28, 2009

Transplace, a third-party logistics and supply chain company, has tapped LeadLife Solutions to improve its lead management and nurturing, and encourage attendance at its annual Shippers Symposium.
 

Monster suffers data breach

Lauren Bell January 28, 2009

Job-seeker Web site Monster Worldwide has detected a data breach that could potentially affect millions of its users.
 

Steve Cone discusses database marketing

January 28, 2009

DMNews Web editor Kevin McKeefery chats with Epsilon CMO Steve Cone about database marketing and the role of integration in the modern database agency.
 

Facing dismal '09, carsellers look for loyalty

Lauren Bell January 26, 2009

This year and next will be critical for auto dealers and manufacturers to improve customer loyalty, and both will have difficulty surviving if they do not commit to viable and sincere customer retention strategies, according to research from RL Polk and Co. The RL Polk and Co. assess­ment also shows that poorly selling vehicles and unprofitable dealerships will not survive, but concludes, ultimately, that "Detroit will pull through this."
 

SAP aids global growth for bed retailer

Lauren Bell January 23, 2009

Hästens, a manufacturer of handmade luxury beds with 330 retail stores worldwide, has implemented SAP CRM in its push for global growth.
 

Social media can boost customer loyalty

January 26, 2009

Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM efforts. Four industry experts share their best tips.
 

Column


Use customer intelligence to elevate sales in a down economy

Tom Aley, SVP and managing director, Dow Jones Business & Relationship Intelligence, Enterprise Media Group January 28, 2009

How can sales representatives continue to hit their quotas in this environment?
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




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Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

DMNews: Postmaster general warns of delivery cuts

January 29, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone

Today's News


Postmaster general warns of delivery cuts

Bryan Yurcan January 28, 2009

Budget deficits could force the US Postal Service to eliminate one extra delivery day, Postmaster General John E. Potter told Congress today.
 

Monster suffers data breach

Lauren Bell January 28, 2009

Job-seeker Web site Monster Worldwide has detected a data breach that could potentially affect millions of its users.
 

House defeats bid to delay digital TV switch

Bryan Yurcan January 28, 2009

The House of Representatives today defeated a bill that would have delayed the proposed switch from analog to digital television broadcasts to June.
 

Coupons Inc. acquires GroceryIQ iPhone app

Dianna Dilworth January 28, 2009

Coupons Inc., a digital couponing firm, has acquired the GroceryIQ application for Apple's iPhone from its publisher Free State Labs. Financial terms of the transaction were not disclosed.
 

Euro RSCG Edge names Greg Johnson president

Mary Elizabeth Hurn January 28, 2009

Direct response television (DRTV) and digital marketing agency Euro RSCG Edge has named Greg Johnson president.
 

Condé Nast shutters Domino

Nancy Kearney January 28, 2009

Domino, a high-end lifestyle magazine, will publish its last issue in March, Condé Nast announced today.
 

Mobile contacts list now available

January 28, 2009

Firstmark has introduced the Consumers Mobile Text Messaging Service list to the market. This list is composed of mobile phone numbers in the US for SMS/mobile marketing use.
 

In This Week's Print Edition

Drive auto sales online

Bryan Yurcan January 26, 2009

You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.
 

Social media can boost customer loyalty

January 26, 2009

Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM efforts. Four industry experts share their best tips.
 

Today's lists and databases

Sew True Catalog Buyers

January 29, 2009

New Selects - Sew True Catalog Buyers - Amity Direct Inc. - Description: This file contains people who have bought products from Sew True, a catalog offering sewing supplies and materials for tailoring, fashion and costumes for theater.
 

Buyers 360 Coupon Clippers

January 29, 2009

New List - Buyers 360 Coupon Clippers - Focus USA - Description: This file contains people who look for deals and frequently clip coupons to get bargains through direct mail, telemarketing and e-mail offers.
 

All American NASCAR Fans

January 29, 2009

New List - All American NASCAR Fans - eTargetMedia.com Inc. - Description: This file contains NASCAR and racing fans.
 

Country Time Rural Readers

January 29, 2009

New List - Country Time Rural Readers - List Connection Inc. - Description: This file contains people who live in the country and enjoy reading.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.


DMNews Global Creative Jam & Caples Awards

EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH FEBRUARY 2
ACT NOW & SAVE $100


March 19, 2009 in New York, NY

Vail 

Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable

Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read. 

FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
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Subscribe
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All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

Wednesday, January 28, 2009

DMNews: Epsilon's Kennedy to boost focus on analytics

January 28, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone


Advertisement


Today's News


Epsilon's Kennedy to boost focus on analytics

Lauren Bell January 27, 2009

Epsilon will focus more heavily on analytics, but the company will face no major changes, said its new CEO and President Bryan Kennedy.
 

NRF projects retail sales decline for 2009

Chantal Todé January 27, 2009

The National Retail Federation is projecting retail industry sales will decrease 0.5% from last year as many of the same factors putting pressure on consumer spending in 2008 continue into this year.
 

Yahoo Q4 as expected

Mary Elizabeth Hurn January 27, 2009

Yahoo has released its Q4 and fiscal year 2008 earnings results. Revenues were down to $1.806 billion in Q4, a 1% decrease from the same period in 2007 when revenues were $1.832 billion. For the year, however, revenues were up 3% over 2007 from $6.969 billion to $7.209 billion.
 

Survey: More DM layoffs, hiring cuts expected

Bryan Yurcan January 27, 2009

Direct marketers expect more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report based on a recent study by the Direct Marketing Association and Bernhart Associates Executive Search LLC.
 

SportingNews.com increases search and e-mail efforts

Dianna Dilworth January 27, 2009

SportingNews.com, an online destination for sports fans, is upping its online marketing efforts with a new e-mail program and a new search engine optimization effort. The new e-mail strategy, which is being done in conjunction with ExactTarget, involves revamping the newsletters and being smarter about how they promote these newsletters.
 

B-to-B ad network Inflection Point Media launches

Mary Elizabeth Hurn January 26, 2009

Business-to-business ad network, Inflection Point Media (IPM) has opened its doors in South Norwalk, CT. The company's portfolio consists of 10 top level and over 50 sub-level B-to-B sites which combined have nearly 32 million monthly users.
 

Anxiety sufferers list now available

January 27, 2009

Integrated Business Services Inc. has introduced the Active Anxiety Sufferers (GAD) Sufferers at Home list to the market. This list is composed of individuals who suffer from generalized anxiety disorder.
 

In This Week's Print Edition

Drive auto sales online

Bryan Yurcan January 26, 2009

You'll still see plenty of car commercials on TV and ads in print, but automakers are poised to invest more on the Web, say experts.
 

Social media can boost customer loyalty

January 26, 2009

Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM efforts. Four industry experts share their best tips.
 

Today's lists and databases

JCT Platinum Executives with E-mail

January 28, 2009

New E-mail - JCT Platinum Executives with E-mail - The Services Group - Description: This file contains business executives who pay for business expenses with platinum credit cards.
 

Physician's Guide - Otolaryngologists

January 28, 2009

New List - Physician's Guide - Otolaryngologists - Complete Mailing Lists - Description: This file contains physicians who specialize in ear, nose, throat, head and neck disorders.
 

Weekly New Businesses

January 28, 2009

New List - Weekly New Businesses - CGC Consulting Services, Inc. - Description: This file contains prospects working at business corporations.
 

Christian Buyers Network Christian Donors

January 28, 2009

New List - Christian Buyers Network Christian Donors - List Management Plus - Description: This file contains Christians who have bought Christian-related products and have donated to a variety of charities.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.


DMNews Global Creative Jam & Caples Awards

EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH FEBRUARY 2
ACT NOW & SAVE $100


March 19, 2009 in New York, NY

Vail 

Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable

Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read. 

DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

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To unsubscribe from DMNews iMarketing News Daily click here.
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You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.

Tuesday, January 27, 2009

DMNews: USPS names new CFO

January 27, 2009

Click here to view this newsletter online

Check out DMNews on your smartphone


Advertisement


Today's News


USPS names new CFO

Bryan Yurcan January 26, 2009

Joseph Corbett was appointed the new US Postal Service chief financial officer and executive vice president by Postmaster General John E. Potter today.
 

The Home Depot exits EXPO business

Chantal Todé January 26, 2009

In a move to focus its resources on its "orange box" stores, The Home Depot is exiting its EXPO business and taking steps to streamline its support functions, resulting in the loss of 7,000 jobs, or approximately 2% of the company's total work force.
 

Nielsen suspends service for in-store metrics

Chantal Todé January 26, 2009

The Nielsen Company is suspending indefinitely a yet-to-be launched national syndicated data service designed to provide a common industry metric to measure consumer reach in stores.
 

Organic to redesign Hess site

Dianna Dilworth January 26, 2009

Independent energy company Hess Corporation has selected Omnicom digital agency Organic to help redesign its Web site and Intranet.
 

Christian teen title folds

Lauren Bell January 26, 2009

Ignite Your Faith, a quarterly magazine for Christian teens, will end its 60-year publishing run this Spring.
 

Single parents list now available

January 26, 2009

Lighthouse List Company has introduced the Single Parent Network list to the market. This list is composed of single parents who enjoy meeting and keeping in contact with other single parents.
 

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Text message marketing rings true

Dianna Dilworth January 26, 2009

Consumers love to text — and as a direct response tactic that offers bang for the buck, so do marketers.
 

AKQA will revamp NYC Ballet site

Dianna Dilworth January 26, 2009

Interactive agency AKQA is working on an updated Web experience for its new cli­ent, The New York City Ballet (NYCB). The goal of the site — and the marketing that promotes it − is to educate consumers more about ballet.
 

Today's lists and databases

Anxiety Disorders - Medication Buyers

January 27, 2009

New Selects - Anxiety Disorders - Medication Buyers - NOBLEVentures - Description: This file contains people who have made anxiety medications purchases online.
 

Sports and Leisure Equipment Buyers

January 27, 2009

New List - Sports and Leisure Equipment Buyers - Dunhill International List Co. - Description: This file contains people who have bought sports and leisure equipment and products.
 

Charitable Donors from Listopedia Consortium

January 27, 2009

New List - Charitable Donors from Listopedia Consortium - Marketing Advisory Group - Description: This file contains donors to a variety of charities and nonprofit organizations.
 

Directorship Magazine

January 27, 2009

New List - Directorship Magazine - Direct Media - Description: This file contains subscribers of Directorship magazine, which specializes in news and information for corporate officers and board directors.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.


DMNews Global Creative Jam & Caples Awards

EARLY BIRD SPECIAL DEADLINE EXTENDED THROUGH FEBRUARY 2
ACT NOW & SAVE $100


March 19, 2009 in New York, NY

Vail 

Featured speaker: Barbara Goodstein, CIO & EVP for AXA Equitable

Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job. Click here to read. 

DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2009 Haymarket Media Inc.