DMNews: HSN, Harrah's to launch sweepstakes-focused campaign

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May 24, 2010 Check out DMNews on your smartphone Advertisement: Today's News HSN, Harrah's to launch sweepstakes-focused campaign Iris Dorbian Retailer HSN and casino company Harrah's Entertainment will launch a campaign June 1 to promote HSN's 33rd birthday. Dubbed "Lucky 33 Birthday Celebration," the effort will include sweepstakes, e-mail, direct mail and package inserts.   FTC ends investigation into Google-AdMob deal Frank Washkuch The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks."   Hayneedle.com summer campaign promotes e-commerce brand Frank Washkuch Online home improvement retailer Hayneedle.com will launch the "Backyard Summer" integrated campaign this month to promote its brand.   E-commerce, travel vets launch loyalty program for independent hotels Nathan Golia Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty currency for independent hotels.   MyBuys to acquire Veruta to expand personalization tools Dianna Dilworth Marketing services firm My Buys has acquired Veruta, an ad network optimization company, for an undisclosed sum.   Oriental Trading appoints Johnson SVP of marketing Nathan Golia Multichannel party supply retailer Oriental Trading named Dave Johnson SVP of marketing May 21.   From the print edition DMNews talks with Deb Swider, e-marketing director, ASPCA Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates   Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Featured Webcast Today's lists and databases US Ailment Sufferers New list — US Ailment Sufferers — Global Village Marketing & Data Services — This file contains people with ailments who have provided their information by filling out a survey through contributing partners.   Chief Executives and Consultants by Industry New list — Chief Executives and Consultants by Industry — Institute Lists — This file contains executives who have influence over purchasing decisions. It is compiled from business to business publishers' subscriber lists.   First Response Opportunity Buyers New list — First Response Opportunity Buyers — Macromark — This file contains buyers of various business opportunities, such as pharmacies, mortgage programs, herbal stores and Dish Network resellers. The file is 61% male.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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