DMNews: InfoGroup scoops up Experian's business database

July 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News InfoGroup scoops up Experian's business database Carol Krol July 09, 2009 In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data.   List industry needs recovery plan, says Libey Lauren Bell July 09, 2009 A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.   Scotts Miracle-Gro to shut down Smith & Hawken Chantal Todé July 09, 2009 Lawn care products manufacturer The Scotts Miracle-Gro Company said it will cease operating its Smith & Hawken business by the end of the calendar year. Orders via the Web site, catalog and call center are being discontinued effective today and all stores are expected to close within six months. Scotts had initially pursued plans to sell the upscale garden products catalog and retail business.   Deluxe adds to customer base with acquisitions Chantal Todé July 09, 2009 Deluxe Corporation, which provides customer loyalty and retention programs and other marketing services as well as promotional products and printed items to small businesses and financial institutions, has announced two acquisitions intended to expand its small business Web services customer base. Deluxe's Hostopia unit has signed a definitive agreement to purchase certain assets of Aplus.net and completed the purchase of search engine marketing firm MerchEngines. Deluxe will pay approximately $30 million for these companies.   Responsys expands into Australia Dianna Dilworth July 09, 2009 E-mail marketing services firm Responsys has opened a new office in Sydney, Australia. The new office comes in response to Responsys' growing client base in Australia and New Zealand. Clients include The Westfield Group, Jeans West, Flybuys New Zealand, Wego, Smart Salary, GE Money, Tabcorp, Symantec and Johnson & Johnson.   NextMark Q2 report on datacard quality reveals perfect scores galore Nathan Golia July 09, 2009 Edith Roman and ePostDirect, as well as Complete Mailing Lists, all achieved perfect scores in in the 500-plus managed lists category, according to NextMark Inc., which published its second quarter 2009 Data Card Quality Report on July 9.   From the Print Edition Shipping not a parabox The US Postal Service has created a new augmented reality Web tool, called the Virtual Box Simulator, to promote the fact that Priority Mail Flat Rate boxes can make shipping easier.   Making the best of a small budget Mara Conklin, founder and president, Clarus Communications Marketing organizations are enforcing budget and staff cuts to ride out the recession. Yet, pressure remains high to keep your company and its products ahead of the competition. Fortunately, there are tried and true tactics that your marketing team can implement to successfully drive leads and boost growth... all without big campaign budgets.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases AAA Beauty Buyers New list — AAA Beauty Buyers — Great Lakes List Management — This file contains online buyers of a beauty product.   Insurance Leaders in Life and Health New list — Insurance Leaders in Life and Health — Stanford Direct — This file contains insurance executives who specialize in life and health insurance. They have attended seminars, planned meetings and conferences with their staff. Suggested usage includes premium incentives, business and trade offers, wireless phones, credit cards, upscale apparel and travel.   3+ Credit Cards & Now in Trouble New list — 3+ Credit Cards & Now in Trouble — Carney Direct Marketing — This file contains credit challenged individuals in need of credit assistance, another credit card for debt consolidation on their own or other debt consolidation services.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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