DMNews: Rate increases outrage mailers; Banana Republic's 'Mad Men'

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July 12, 2010 Check out DMNews on your smartphone Today's News Rate increases outrage mailers Kate Muth Marketers and catalogers that rely on the mail to reach consumers decried the US Postal Service's proposed "exigent price increases," saying the rate hikes would have drastic negative financial repercussions for their 2011 operational and marketing plans.   Banana Republic's 'Mad Men' Ryan Chatelain Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season of Mad Men.   Twitter e-commerce play a mixed bag for marketers Ryan Chatelain Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.   ABM taps Pettit Kevin McKeefery American Business Media, a business-to-business media association, named Clark Pettit its president and CEO, July 8. He replaced Gordon Hughes, who announced last winter he would leave the position.   From the print edition Navigating the online contest trend Frank Washkuch Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.   Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.   Classified Marketing Database Supervisor Hach Company designs and manufactures analytical instrumentation used to monitor water quality, using direct mail and e-commerce as key revenue generation channels. We are seeking a talented Marketing Database Supervisor to oversee all aspects of the direct marketing database: list management, maintenance, and generation, direct marketing analysis and reporting, management of data entry associates. This is a hands-on position that will require a visionary who can develop a best in class direct marketing database and provide understanding into what is working and what is not. Knowledge of MS Access, SPSS or other database tools will be critical, and an understanding of B to B marketing databases and program analysis is desired. This position is at our Loveland/Fort Collins, Colorado, headquarters on the Front Range of the Colorado Rockies, in an area consistently rated in the top 10 places to live. For more information or to apply go to www.hach.com/careers In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog Big brands consider Facebook's social context ads Rose Gordon A recent report in 'The Wall Street Journal' pointed to stepped up efforts by Facebook to pitch "social-context ads" to brands, and companies like PepsiCo and Ford have said they are intrigued.   more » Today's lists and databases Amerilist College Back to School Shoppers file NextMark releases Amerilist College Back to School Shoppers file to the market
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