DMNews: Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving

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August 26, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Overstock.com creates private-sale site Eziba.com Ryan Chatelain Overstock.com entered the budding industry of private-sale websites this month by launching Eziba.com.   List Services Corporation releases home product buyers file List Services Corporation has released the American Home Product Buyers file to the market.   From the print edition Social buying success at Groupon Frank Washkuch The daily deal site launched in 2008, but has recently gone global to more than 150 cities.   MilkPEP launches mobile rewards program aimed at teens Shahnaz Mahmud The Milk Processor Education Program launched a mobile rewards program targeting teens as part of its overall campaign to promote the benefits of low-fat chocolate milk.   From DMNews' Direct Line Blog Groupon thinks big Ryan Chatelain Despite that a Gap offer crashed Groupon's servers August 19, don't expect the deal-of-the-day website to shy away from providing discounts for national chains again. In the past, Groupon has offered coupons for local businesses.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Optimum Debt File Optimum Debt File - Focus USA - This file contains prospects who may qualify for one of the many Debt Management or Debt Settlement programs available to consumers.
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