DMNews: Gmail enhancements will force marketers to target effectively

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September 3, 2010 Check out DMNews on your smartphone Today's News Gmail enhancements will force marketers to target effectively Shahnaz Mahmud E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.   AOL, Google expand search partnership to mobile, YouTube Frank Washkuch Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.   Lion Nathan serves 2D wine bottle barcode platform to target millennials Shahnaz Mahmud Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.   Charity e-commerce site Filanthropists.com launches Ryan Chatelain Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits.   Direct Media Millard releases diabetics list Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market.   From the print edition Brands engage tennis fans Shahnaz Mahmud Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.   Nonprofits ask for mobile gifts Shahnaz Mahmud Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Appetite Crush Hunger Suppressant Buyers Appetite Crush Hunger Suppressant Buyers - Macromark
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