DMNews: HP developing behavioral tool, Bob Evans chooses Brunner as AOR

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November 9, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Learn tactics for driving holiday marketing success Want to ring in strong sales this season? Download your complimentary copy of the 2009 holiday marketer: Benchmark & trend report from Experian Marketing Services for a detailed analysis of consumer insight, customer data management, direct mail, social networks and online communities, email and search marketing specific to customer engagement during the holidays. Today's News HP developing behavioral tool Carol Krol Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.   Bob Evans chooses Brunner as AOR Mary Elizabeth Hurn Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.   Arandell incorporates BCC Software to aid IMB transition Nathan Golia Arandell, a printer with catalog clients including Target, Macy's and Neiman Marcus, has added BCC Software's Mail Manager Full Service platform to increase its compatibility with the Intelligent Mail Barcode.   MoneyGram expands loyalty program into Canada Mary Elizabeth Hurn Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in the US, Germany, Spain and France. Users can sign up for the program by phone, Web or at an agent location. Users receive a loyalty card that tracks the number of money transfers the user completes. Users receive a 5% discount on the money transfer fee for the third through fifth transfers and a 10% discount on the sixth transfer and any thereafter.   Editorial: This holiday season, may the best direct win Cara Wood A troubled 2009 has seen cutbacks and ad budget freezes across all industries. Both consumers and executives have dithered in purchase decisions, absorbing information, coupons, custom content, product reviews, free trials and freebies before signing the check or invoice.   From the Print Edition Q3 declines don't tell digital story Mary Elizabeth Hurn Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.   Marketers excited for metrics opportunities from Twitter tool Carol Krol Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.   Podcast PRC Chairman Ruth Goldway chats with Frank Washkuch November 3, 2009 News Editor Frank Washkuch talks with Ruth Goldway, chairman of the Postal Regulatory Commission, about the most notable events in the agency's history and what it is looking forward to in coming years. Today's lists and databases Amerilist Online Buyers New list — Amerilist Online Buyers — Amerilist — This file contains individuals who have indicated that they regularly purchase products online.   Alter Communications Masterfile New list — Alter Communications Masterfile — Statlistics — This file contains a well-to-do audience with an average income of $132,000 and an average net work of more than $800,000. These are loyal subscribers to the Baltimore Jewish Times, Chesapeake Life and Style Magazine.   LearnCom Masterfile New list — LearnCom Masterfile — TriMax Direct — This file contains key decision makers in training, human resources, sales and marketing. They represent most of the Fortune 1000 as well as midsize companies. They are buyers of video and CD-ROM programs, video based courses, e-learning titles, books and CD-ROM sources from LearnCom.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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