[Shop Summit logo] | What's in store at the Shop.org 2015 Digital Summit? | All retailers can register for a free EXPO pass. Check out the list of exhibitors.
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What's in store at the Shop.org 2015 Digital Summit?
Online and omnichannel retailers will head to Philadelphia next week for the Shop.org 2015 Digital Summit, which will take place Oct. 5-7 at the Pennsylvania Convention Center.
From the Digital Retail Boot Camp and the EXPO Hall that will feature more than 280 exhibitors, to Exhibitor BIG !deas sessions, attendees will learn about navigating the next generation of retail and keeping shoppers engaged in today's digital age. Keynote sessions will give retailers insights into topics including the evolving consumer and technology landscape and the benefits of thinking like a startup. Breakout sessions and roundtables will allow attendees to discuss the major topics in digital retail, including what successful omnichannel retail looks like, engaging shoppers with product content and common mistakes in paid search.
This report provides a look ahead to how the event's topics relate to the digital retail industry's latest news. You can still register for the Summit online and onsite. Regardless of whether you make it this year, follow the action on Twitter and Instagram with the hashtag #shoporg15.
Holiday shoppers are savvier than ever; are you prepared to deliver a seamless experience this year? Visit our holiday toolkit for expert advice, guides and other useful resources to help you engage customers and reach your goals this holiday season.
Omnichannel retailer QVC boasts more than 300 million television viewers, 880 million e-commerce users and $8.8 billion in revenue, even after nearly three decades in an ever-evolving business. The retailer's success is due in part to its ability to change with the times and deliver a seamless shopping experience across all channels, QVC President and CEO Mike George said in advance of his keynote at the Shop.org Digital Summit. "Digital innovation is changing the face of retail and e-commerce, and we have made investments to be flexible and nimble in our content strategy and customer engagement model," he said.
Payments processing provider Stripe's new Relay feature connects retailers and brands to sell on online platforms. Twitter has adopted the tool, which acts as a universal buy button for brands, enabling them to list items in a single place and sell them through multiple platforms. "As mobile and social (media) continue to grow, consumers are going to discover and transact right in the apps where they spend their time every day," said Twitter's Nathan Hubbard.
Joining Stitch Fix as chief operating officer in April, Julie Bornstein oversees strategy, marketing, styling and client experience. Before she takes the keynote stage at the Shop.org Digital Summit next week. Bornstein talked about her philosophy on building a career, the trend toward personalization in retail and what it takes to innovate.
EBay shoppers can now search for items by specific verticals and sellers can choose more options, including a fee-based valet service, in a redesign of the marketplace's iPhone, iPad and Android applications. The revamp is part of eBay's drive to provide a more unified app experience across mobile devices.
Neiman Marcus has expanded its smartphone-based visual-recognition tool called "Snap. Find. Shop." to all of its luxury departments. The feature enables shoppers to snap a photo of a product with their smartphone and receive a variety of identical or similar items to purchase. "Typically, in fashion, it's almost impossible to describe the specific product and patterns you're seeing when you want to Google an item," said Mark Elfenbein, CEO of Slyce, the tech provider behind the tool.
About 85% of retailers expect their e-commerce sales to grow next year, and customers are driving retailers to invest in new technology to further personalize the experience and make shopping more seamless, according to a report from Boston Retail Partners. "Today's retail customer is always connected and expects service any time, anywhere and any way she wants it," said Brian Brunk, principal at Boston Retail Partners.
Retailers know that creating a great digital experience is more important than ever. The real question is where to begin. In advance of their one-on-one Web critiques at the Shop.org Digital Summit in Philadelphia, experts share their top suggestions for optimizing experiences for online customers.
By combining tech savvy, e-commerce expertise and a playful culture, Philadelphia-based motorcycle gear retailer RevZilla brings a fresh perspective to the experience of shopping for motorcycle helmets, jackets and accessories. In advance of his session at the Shop.org Digital Summit next week, co-founder Anthony Bucci talked about the brand's rapid growth, its YouTube stardom and how culture defines the company.
DKNY tapped Instagram's new messaging feature to reach fans with personalized content, including videos and sketches during the brand's New York Fashion Week runway show. Instagram Direct allowed fans to specify their favorite looks, which in turn allowed DKNY to provide more information on those specific fashions.
Everlane CEO Michael Preysman (Brian Ach/Getty Images)
Millennials are turning to online retailers such as Everlane and AYR for their wardrobe basics, preferring the online experience over more traditional outlets such as Gap and J.Crew. "A lot of brands we grew up with -- really great brands -- haven't grown up with us. It's not just the digital piece, although that's a big part of it -- it's an intimacy and authenticity that feels like it's missing with many big legacy brands," says Maggie Winter, co-founder of AYR.
It's not enough to just stand out this holiday season, you have to make it quick and easy for your customers to purchase. Do your holiday messages do that? Join us as our design experts dissect real campaigns, detailing what works best to keep holiday shoppers engaged and buying. In 30 minutes, you'll gain actionable information you can use to improve our holiday messages.
