DMNews: SunChips launches Earth Day campaign, Macy's co-brands cards with AmEx

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April 1, 2010 Check out DMNews on your smartphone Today's News SunChips promotes compostable chip bag with pre-Earth Day campaign Dianna Dilworth Frito-Lay's SunChips brand is running a multichannel campaign to promote a compostable chip bag it introduced on March 31. The effort includes banner ads, online video, social media and search marketing. The brand's ad agency, Juniper Park, and media agency, OMD, created the campaign.   Macy's Inc. to co-brand credit cards with American Express Mary Elizabeth Hurn Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.   Hearst awards Quad/Graphics printing contract for five publications Nathan Golia Quad/Graphics will print five of Hearst Magazines' consumer titles, Good Housekeeping; O, The Oprah Magazine; Harper's Bazaar; House Beautiful and Veranda, effective January 2011.   PureCircle names Euro RSCG Chicago its integrated AOR Mary Elizabeth Hurn PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.   Marketers expect increase in ad revenue this year: Datran Media Dianna Dilworth After enduring a difficult recession, marketers are expecting improved ad revenues this year, according to a survey by digital marketing firm Datran Media.   E5 awards Edith Roman magazines' subscriber files E5 Global Media has retained Edith Roman-ePostDirect for management of its subscriber files. Edith Roman had managed lists for publications including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and Backstage when they were owned by Nielsen.   From the print edition Variable data helps make print personal Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.   Mailers regroup after postage increase plan Frank Washkuch John Potter, CEO and postmaster general of the USPS, described the organization's challenges in restoring financial stability in stark terms last week. He expects a cumulative shortfall of $238 billion by 2020 as mail volume drops by 27 billion pieces.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Financially Secured Female Investors New list — Financially Secured Female Investors — Scarlett Marketing Solutions — This file contains women who have invested in investment advisory newsletters to gather information on building a balanced portfolio for their investments. Their average income is $70,000.   MH2 Consumers + Credit - Green Consumers New list — MH2 Consumers + Credit - Green Consumers — ALC — This file contains households that use environmentally healthy products and services such as soaps, detergents and household cleaning products.   St. Augustine's Press New list — St. Augustine's Press — Crosslists, Cross & Co. — This file contains buyers from a conservative scholarly press.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Macy's Inc. to co-brand credit cards with American Express

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April 1, 2010 Check out DMNews on your smartphone News Macy's Inc. to co-brand credit cards with American Express Mary Elizabeth Hurn Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.   OgilvyOne looks for 'world's greatest salesperson' in video contest Mary Elizabeth Hurn OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.   Media Horizons creates data and analytics group Nathan Golia Norwalk, CT-based agency Media Horizons opened a data and analytics group on March 29. Led by Rick Child, VP of data and analytics at the agency, the group will develop models for clients' customer acquisition and retention efforts.   'Folio' and 'Audience Development' magazines merge Mary Elizabeth Hurn Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.   J. Crew extends contract with Quad/Graphics, adds 'Crewcuts' duties Mary Elizabeth Hurn Apparel cataloger and retailer J. Crew signed a three-year contract extension with printer Quad/Graphics last month. Financial terms of the deal were not disclosed. Quad/Graphics will add J. Crew's standalone title for its "Crewcuts" line of children's clothing to its duties.   Column Clean data helps mail reach its target Beatriz Santin, marketing director, Experian QAS The quality of contact data is vital to any direct marketing effort. Marketers are masters at developing catchy, well-positioned campaign messages. But if that message never reaches the intended recipient, then the effort is wasted.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.