DMNews: Kohl's increases mail, digital for holidays; agencies partner on social pharma marketing

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October 30, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Hosted CRM - Automate the Customer Acquisition Process In large companies, CRM has been great at helping track contacts and leads, tasks & activities. Should you consider an enterprise-class, hosted sales force automation solution? Fill out the simple form to download your FREE Sales Force Automation Buyer's Guide to easily cut out the time-consuming tasks and focus on most the promising leads. Download your Free Sales Force Automation Buyers Guide! Today's News Kohl's ups holiday season commitment to digital, direct mail Chantal Todé Kohl's Department Stores will increase its investment in digital media by 25% this holiday season. The chain will also boost the amount of mailings to Kohl's Charge Card users, including distributing a men's holiday gift guide in select markets.   El Pollo Loco conducts contest in response to KFC giveaway Mary Elizabeth Hurn Chicken fast-food franchise El Pollo Loco conducted a 24-hour-long contest on October 26 that gave one customer free chicken for a year. The promotion was developed on short notice after the company heard about rival KFC's plans to give consumers a free piece of chicken the same day, said Julie Weeks, VP of communications at El Pollo Loco.   Agencies partner to launch social media service for pharma companies Cara Wood Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.   Kinsella named Digitas' North America president Frank Washkuch Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective January 1, 2010. Both agencies are owned by Publicis Groupe. He will oversee the company's North American operations and report directly to Laura Lang, CEO.   Infocus awarded accountant list The Institute of Management Accountants awarded Infocus management of its member list October 27. The previous list manager was Aggressive List Management.   From the Print Edition Creative solutions from Supershoes.com, Rubbermaid, Inkubook Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook   TOOLBOX: Social media, loyalty, CRM, personalization In this week's Toolbox entries, Philip Delong of Daz Media covers using social media to generate leads. Also,Greg Osenga, of Hawkeye discusses a popular personalization tactic in the recession.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases Vegas Lights Casino Gamblers File New list — Vegas Lights Casino Gamblers File — Accudata — This file contains consumers who have expressed an interest in casino gambling by completing a survey or purchasing a gambling-related item. Suggested usage includes sweepstakes and travel offers.   Training Online Masterfile New list — Training Online Masterfile — West List Brokers — This file contains people who are looking to improve their skill set online. These prospects tend to be young and/or highly educated professionals.   Champions of the Conservative Cause New lists — Champions of the Conservative Cause — Political Fundraising Lists — This file contains people who have contributed support to ultra-conservative causes, donating both their time and money in this manner. Many are multidonors who spread their charitable contributions among various causes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Final week to nominate direct and digital all stars for 30 under 30 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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