DMNews Digital Insider: Five questions for Tom Phillips; Salesforce, Adobe partner for app product

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October 27, 2009 Check out DMNews on your smartphone Inside Digital Digital Insider: Five Questions for Tom Phillips Sara Holoubek Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph.   Latest News Salesforce.com, Adobe partner for app-creation product Mary Elizabeth Hurn Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.   Travel Channel wins brand game Dianna Dilworth For the Travel Channel, advertising on Facebook represented an opportunity to expand its audience. The goal was to drive traffic to the Travel Channel's Web site and create an engaging way to connect with consumers and their friends in their social sphere.   Ask.com kicks off integrated campaign Dianna Dilworth Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.   Wise gets smart with digital for new Cheez Doodles push Dianna Dilworth Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.   Porsche debuts integrated campaign to promote the Panamera sports car Dianna Dilworth To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.   Opinion What you should know about m-commerce Ted Hoy, VP of Product, Digital River Even though mobile commerce is still in its infancy, consumers are already getting a taste of buying in an anytime, anywhere scenario and using handsets to buy cinema tickets and make travel reservations, among other things. Online merchants who want to stay ahead of the game should be looking to test the market early or risk being left behind as their competitors take these principles to the next level.   The DMNews Essential Guide to Search Engine Marketing Get ready to test the mobile search waters Gregg Stewart, SVP of interactive, TMP Directional Marketing Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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